Legacy Builder

You crush in life, we tell the story. Building brands that drive results for CEOs, Founders, and Businesses

[Legacy Builder @legacybuilder]

Build with us👇

[Clifton Sellers @CliftonSellers]

After working with 200+ clients to build personal brands

This is the formula that we have used to:

• Gain millions of followers
• Increase inbound leads
• Create authentic brands

Before we talk about the content, let's talk about who should work with Legacy Builder (and who shouldn't)

You should work with us if you:

• Have a proven offer
• Are wiling to share your story
• You know who your target audience is
• You are willing to commit to a long-term vision
• Want content going out daily to build your brand

You should not work with us if you:

• Don't have a value proposition
• Aren't willing to share your story
• Feel that it's impossible to capture your voice
• Think that building a brand happens overnight
• Don't want content going out daily to build brand

Now on to the the formula

There are 5 types of content that we deploy at Legacy Builder as a base

• Case Studies
• Video Shorts
• Authenticity
• Authority/Expertise
• Text-only

Here's why we do this:

Case studies prove that you have done this for other people

Video shorts allow your audience to hear and connect with you

Authenticity allows for your audience to see you are. a real person

Authority/Expertise allow your audience to see that you are the expert (and still learning everyday)

Text-only gives you the chance to share random thoughts without it being overproduced

Put all this together with our team (strategists, writers, designers, success managers) working on your behalf and you have the recipe for a real brand

Legacy Builder has worked with:

Email Marketers

E-commerce brands

Mindset/Performance Coaches

Marketing Agencies

Product Brands

Personal Brands

Authors and Speakers

C-suite executives

Many more…

The reason we are able to have success is because of our process that we have refined over time

We also take a client-first approach

When you sign with us you have a dedicated channel to speak with your:

• Strategist
• Writer
• Designer
• Succes Manager
• Myself

We onboard you, interview you, and roll out your content.

You are with us every step of the way and have access to collaborate with us (without having to hire a full-team in house, train them, and hope it works)

If you are looking to build your brand and want:

• A customized content plan
• A dedicated writing team
• A strategy that gets results

Send me a DM to book a call.

We work with CEOs, Founders, Agency Owners and Business to build audiences daily (and love doing it).

[Clifton Sellers @CliftonSellers]

Why you should never give up and go all in on yourself:

This year I turn 34

5 years ago I was sitting in a rental doomscrolling Twitter (still call it that for what it’s worth)

I was drowning in debt with a family that needed me to figure it out

Then I found the corner of twitter that talked about how to learn skills, create content, and earn a living online

I’ve dedicated every day since then to learning, growing, and helping others build the greatest asset in our lifetime:

A personal brand

Because a personal brand has led me to build a company that has earned over $5M lifetime

It’s put me in rooms with billionaires, helped me meet friends that changed my life, and create a life of abundance

Most importantly it has given me time with my family and the ability to show others what is possible

So, if you are reading this don’t by into the “we are all screwed” narrative

Everything you want is on the other side of the work required to get there

Just gotta believe that no matter what the universe is going to work out in your favor

[Brett Erik @BrettErik]

If you are serious about building a business in 2026:

One of the greatest moves in the table is finding your tribe

Your absolute boys

Building a business takes many things, perseverance, attention to detail, innovation, etc

But the greatest asset a strong team provides might just be levity

Being able to put things in perspective and keep momentum going in all circumstances

Couldn’t have asked for a better crew to keep building @legacybuilder

@CliftonSellers @erichiggs0 @JonaTHildreth

[Clifton Sellers @CliftonSellers]

We just broke our record month for @legacybuilder

Back to work 🫡

[Clifton Sellers @CliftonSellers]

Four years ago today I started @legacybuilder

I had a laptop, a hunch, and a family that needed me to win.

That was the whole business plan.

Year one I told people I was “building.”

I was actually figuring out if I could survive being the only person who believed in it.

Year two I stopped explaining what we did at parties.

Easier to say “marketing”

Year three almost broke me.

Not because the business was bad.

Because it was finally working, and I’d built a version of it that needed me in every room.

I was the bottleneck I kept complaining about.

Year four something shifted.

I stopped trying to be the smartest person in my company. I started trying to be the calmest.

My team didn’t need more of my ideas. They needed more of my trust.

My daughters didn’t need a dad who was crushing it. They needed one who looked up when they walked in.

Four years in, here’s what I actually know:

The business only grows as fast as the operator does.

Most strategy problems are identity problems wearing a suit.

The version of you who started the company is not the one who gets to scale it. You’ll have to grieve him. Nobody warns you about that part.

I’m not where I thought I’d be. I’m somewhere better (and somewhere harder) than the picture I had four years ago.

To everyone who bet on @legacybuilder before there was anything to bet on: thank you (I’m looking at you @BrettErik and @erichiggs0). To my wife, who carried more than her share while I figured this out: I see it. To my girls, who have no idea what dad does for work and don’t care: you’re the whole reason any of it matters.

Year five starts tomorrow.

Same mission. Steadier hands.

[Brett Erik @BrettErik]

to claude: "help me understand how to use social media to rank high in LLM searches for b2b services"

(the basics for 2026)👇

[Clifton Sellers @CliftonSellers]

People pay for problems they want solved

Always will be that way

[Clifton Sellers @CliftonSellers]

https://t.co/7CPQtboQr6

[Clifton Sellers @CliftonSellers]

POV:

You start building and never stop

[Brett Erik @BrettErik]

Home depot knows whatsup

@legacybuilder 2026

[Clifton Sellers @CliftonSellers]

2026 resolution:

Create more founder-led content that drives companies forward

[Clifton Sellers @CliftonSellers]

2000: I lost my mom to cancer

2001: I found out I was adopted

2002: I started doing drugs

2004: I started playing football

2007: I battled depression

2010: I went to college

2012: I met my future wife

2018: I became a father

2020: I was in $30k credit card debt

2021: I started a Twitter account

2022: I made my first dollar online

2023: I quit my job and went all in

2024: I hit my first $1M year

2025: Hit my first $2M year, built our dream home, and continue to pursue a life of meaning

The one thought I had the entire time was that the only person who could get me out of this is myself

Don't ever give up on yourself

These things take time

[Clifton Sellers @CliftonSellers]

19 hard truths I’ve learned scaling our agency to $2M+ ARR:

1. Friends won’t always support you.
2. Most people don’t work as hard as they say.
3. Speed beats polish.
4. Systems beat talent.

5. People buy certainty.
6. You sell more when you educate.
7. Every business is a content business.
8. Momentum is more important than motivation.
9. You’ll outgrow people.

10. Leveling up feels lonely.
11. Cash flow is king.
12. Confidence comes from doing the reps.
13. Nobody cares about your excuses.
14. You will fail your way forward.

15. Your product matters less than your positioning.
16. The market decides, not you.
17. Most problems are solved by talking to your customers.
18. Building authority is a cheat code.
19. The ceiling moves as soon as you hit

[Clifton Sellers @CliftonSellers]

I’m hosting a free live masterclass that will show you:

> systems I’ve used to make $4M+ in B2B
> strategies to make you an authority
> no bogus mess about “just go viral”
> the top 3 mistakes you are making

Like this post and I’ll send you the link to join

[Clifton Sellers @CliftonSellers]

I’m hosting a free live masterclass for agency owners, founders, and businesses who want to scale through content

> systems I’ve used to make $4M+
> strategies to make you an authority
> no bogus mess about “just go viral”

Like this post and I’ll send you the link to join

[Clifton Sellers @CliftonSellers]

People want some “magic bullet” for content

It really just comes down to:

> consistency
> adapting
> having fun
> being honest
> not being bothered

If you test and tweak to much, it won’t work

You have to allow for compounding

There is no secret, just the work

[Clifton Sellers @CliftonSellers]

I want to close some deals today

If you are a founder and want more people to know you exist

Like this post and I will DM you

[Clifton Sellers @CliftonSellers]

Founder must-haves for content:

> anchor document with content pillars and storylines
> system to extract unique concept and stories
> frameworks for social platforms
> newsletter cadence and growth levers
> video system to build deeper trust
> outbound system for opportunities

[Brett Erik @BrettErik]

Everyone needs a playbook.

For music, for business SOP's, for sports, whatever.

A guiding set of rules that shows you what to focus on, and what step to take next.

We have been quietly building out our DWY services for some time now, and yesterday we had a particularly fun onboarding call with a new client.

They have an amazing business.
They have an amazing team.
And they have been wanting to add social media and newsletter...

...but like many people, they were overwhelmed by all of the conflicting opinions on the timeline.

How many posts per day? 
What kind of posts?
What about outreach?

The two most common constraints I see are 1) unclear brand positioning, and 2) fear of judgement.

To overcome the 1st constraint, the simplest way is to identify the opposite - start with what you don't want to represent. It gets the process moving, and helps you start piecing together the vague outline of your core messaging.

For the 2nd, the best solution is to gain maximum clarity around your WHY. Your purpose will give you the best chance of focusing on the right things, and ignoring the rest.

If you want to learn more about our DWY, send me a dm let's chat

[Clifton Sellers @CliftonSellers]

Be me

> go to college
> climb the corporate ladder
> realize you were sold a lie
> start a 5-9 to earn extra income
> build a personal brand
> launch an agency
> scale to the point you quit your job
> don’t buy flashy cars, watches, or clothes
> pay off your debt
> build your dream home for your wife and kids
> realize that you changed entire generations

[Clifton Sellers @CliftonSellers]

Can confirm that the handle marketplace is real

Just acquired @legacybuilder for the business

LFG