Leonard Kerzon

building multi M brands
cofounder of Meshrooms

[Leonard Kerzon @leonardkerzon]

Blunt opinion: total financial transparency, public numbers included, is underused as a differentiator in ecommerce.

[Leonard Kerzon @leonardkerzon]

I think the real criterion for remote work isn't location, it's the hire's motivation and constant desire to learn.

[Leonard Kerzon @leonardkerzon]

My rule on logistics: never underestimate how fast a warehouse can become too small for your growth.

What looked huge at launch can become a bottleneck within months.

[Leonard Kerzon @leonardkerzon]

What I take away about scientific credibility in advertising: publishing your quality test reports openly is rare in the supplement industry.

That's exactly why it sticks in people's minds.

[Leonard Kerzon @leonardkerzon]

If my payback time were over 3 months, I'd first try adding a longer subscription option before raising ad budget.

An offer tweak, not a bigger ad spend.

[Leonard Kerzon @leonardkerzon]

What struck me about international logistics: shipping from one country to several continents complicates delivery times and customs.

The solution was to keep a single factory but several regional storage points.

[Leonard Kerzon @leonardkerzon]

Before: lowering the price to overcome purchase objections.
After: adding invisible value around the product, without touching the price.

The second option protects margin and strengthens the brand.

[Leonard Kerzon @leonardkerzon]

3 reasons top-level athletes avoid most nutrition sponsorship offers:

1. They're tested constantly
2. Their reputation is their only real asset
3. Most products don't keep their promises

[Leonard Kerzon @leonardkerzon]

What I understood about fast growth: the real challenge isn't reaching 100 million.

It's repeating the same performance the following year, without the launch novelty effect.

[Leonard Kerzon @leonardkerzon]

My rule in one sentence: never build a brand solely around a face, however famous.

[Leonard Kerzon @leonardkerzon]

My advice: before jumping into a totally different product format, ask yourself whether you're ready to handle an almost entirely new business behind it.

[Leonard Kerzon @leonardkerzon]

My rule: if a side asset makes your core strategy harder for investors to read, better to stop it, even if it has performed well so far.

[Leonard Kerzon @leonardkerzon]

I think that in the age of artificial intelligence, a smaller, more involved team almost always outperforms a large conventional one.

[Leonard Kerzon @leonardkerzon]

My advice: never make an operational decision purely out of overconfidence in your own future growth.

Confidence doesn't replace operational experience.

[Leonard Kerzon @leonardkerzon]

crypto, ecom, same shi

[neppy @neppy]

every fucking night

[neppy @neppy]

every fucking night

[Leonard Kerzon @leonardkerzon]

Bro has now unlimited credits

[Iman Gadzhi @GadzhiIman]

I’ve been keeping this a secret for a while, but earlier this year I made one of the biggest bets of my career & this time it's not in Silicon Valley or New York. It's in Almaty, Kazakhstan.

I'm proud to officially announce that I'm an investor & advisor to @higgsfield

[Leonard Kerzon @leonardkerzon]

My rule: a brand that doesn't want to show its quality tests publicly probably has something to hide, or has simply never run the tests.

[Leonard Kerzon @leonardkerzon]

Framework for evaluating subscription economics:

1. Customer acquisition cost payback time
2. Average order value over the first three months
3. Retention rate beyond the first renewal

[Leonard Kerzon @leonardkerzon]

My advice: turn down big retailers' offers until you've finished building the direct relationship with your customers.

Once you're on the shelf, you no longer control the experience.