Leonora Smith

[Leonora Smith @leonoracsmith]

The New Rules of Customer Engagement | @scoopit http://t.co/Q9p3INbIkq

[Leonora Smith @leonoracsmith]

Companies who don't place enough value on the power of social media lose out to their competitors @jpfernandez9

[Leonora Smith @leonoracsmith]

Companies dont always engage with their twitter customers to the extent available to them @jpfernandez9

[Leonora Smith @leonoracsmith]

Does the power of the brand depend more on what is represents or what it is provides? @jpfernandez9

[Leonora Smith @leonoracsmith]

Advertising has infiltrated every part of our lives. Can brand influences ever be avoided? @jpfernandez9

[Leonora Smith @leonoracsmith]

A culture of being brand obsessed means there are always people being set apart as superior by having nicer things @jpfernandez9

[Leonora Smith @leonoracsmith]

brands affect kids by seperating the haves from the have nots, determining social status from a young age. @jpfernandez9

[Leonora Smith @leonoracsmith]

Prada-its high price mark makes it exclusive #priceasequity @jpfernandez9

[Leonora Smith @leonoracsmith]

Brand image can be misrepresented through social media channels @jpfernandez9

[Leonora Smith @leonoracsmith]

Social influence is a form of communication which is now being paid attention to by marketers @jpfernandez9

[Leonora Smith @leonoracsmith]

Brand preference = brand equity @Juanpablo981

[Leonora Smith @leonoracsmith]

"..use a short term incentive to accelerate purchase" in order to increase brand awareness for long term profititablity. @Juanpablo981

[Leonora Smith @leonoracsmith]

Can customer insight only be achieved through having a combination of both qualitative and quantitative data? @Juanpablo981

[Leonora Smith @leonoracsmith]

can companies without a unique point of difference survive against their competitors? #brandpositioning @Juanpablo981

[Leonora Smith @leonoracsmith]

Social media marketing. A should have or a must have for brands in 2014? @Juanpablo981

[Leonora Smith @leonoracsmith]

The movie ET. Hersheys Reese's Pieces = Product Placement success. 65% rise in profits within 2 weeks. @Juanpablo981

[Leonora Smith @leonoracsmith]

Empathy is key to brand success in 2014. Know your customers https://t.co/pSsOipMgGQ @Juanpablo981

[Leonora Smith @leonoracsmith]

Creating a brand takes time&work but does overexposure of the brand dilute its value or strengthen it? @Juanpablo981