Leon

learning

[Leon @leonscaler]

Leon you little b*tch

You’re going to hit $100k day this year and you will like the process

Go

[Leon @leonscaler]

@PaulNiklas8 😭😭

[Leon @leonscaler]

@szyako Makes sense. Would you literally visualise speaking to a person called Cindy when writing?

[Leon @leonscaler]

@casglb @jforjacob Unless you sell in china, what’s the point of TMing in china?

[Leon @leonscaler]

@f3dericobartoli 😭😭😭

[Leon @leonscaler]

@jforjacob Highkey there's backdoors everywhere - shopify apps, 3PLs, sourcing agents, marketing agencies even mentors 😭

Subi got exposed for ripping students

Moon bundles apparently takes your store data and has their friends rip

[Leon @leonscaler]

Is it easier to get $30 from 5 people or $150 from 1? Probably 5.

Is it easier to get $50 from 5 people or $250 from 1? Maybe 5.

Is it easier to get $80 from 5 people or $400 from 1? Maybe 1.

I wonder what's the most efficient point on TAM to AOV curve. Guessing ~$59.

[Ry @Rypirie_]

https://t.co/CFV8mecc3P

[Leon @leonscaler]

@Br3ntGbs The claims are crazy 😭

[Leon @leonscaler]

https://t.co/dQoxwbJUul

This reel somehow gave me insight into what a powerful ad is fundamentally about - answering a question (even if subconscious) in the customer’s mind.

Probs the only organic video that has genuinely hooked me with insane curiosity

[Lachezar Voynov @LachezarVoynov]

$100k/day creative strategy cheat sheet:

𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:

- TikTok
- Instagram Reels
- YouTube Shorts
- Reddit
- CSV export of Shopify customer Reviews
- ChatGPT Deep Research
- Scientific articles

𝗔𝘃𝗮𝘁𝗮𝗿 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻:

1. Core Avatar 1

- Sub-Avatar 1
- Sub-Avatar 2
- Sub-Avatar 3

2. Core Avatar 2

- Sub-Avatar 1
- Sub-Avatar 2
- Sub-Avatar 3

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵:

𝗦𝘂𝗯-𝗔𝘃𝗮𝘁𝗮𝗿 𝟭: 𝗨𝗻𝗮𝘄𝗮𝗿𝗲 𝗦𝘁𝗮𝗴𝗲 𝗼𝗳 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀:

-> Angle 1

-> Creative Formats: AI slop, VSLs, Fake podcast ads, Storytelling, History-lesson, Founder-story, Text-wall ads, Native ads

𝗦𝘂𝗯-𝗔𝘃𝗮𝘁𝗮𝗿 𝟭: 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗔𝘄𝗮𝗿𝗲 𝗦𝘁𝗮𝗴𝗲 𝗼𝗳 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀

-> Angle 1

-> Creative Formats: AI slop, VSLs, Fake podcast ads, Storytelling, History-lesson, Founder-story, Text-wall ads, UGC (Problem → Solution), Listicles, Product Demos

𝗦𝘂𝗯-𝗔𝘃𝗮𝘁𝗮𝗿 𝟭: 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗔𝘄𝗮𝗿𝗲 𝗦𝘁𝗮𝗴𝗲 𝗼𝗳 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀

-> Angle 1

-> Creative Formats: UGC, Listicles, Product Demos, Static ads, Testimonials

𝗦𝘂𝗯 𝗔𝘃𝗮𝘁𝗮𝗿 𝟭: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝘄𝗮𝗿𝗲 & 𝗠𝗼𝘀𝘁 𝗔𝘄𝗮𝗿𝗲 𝗦𝘁𝗮𝗴𝗲𝘀 𝗼𝗳 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀

-> Angle 1

-> Creative Formats: UGC, Static ads, Offer-heavy ads, Testimonials, Product Features, Product Benefits, How-To, Product Demos, Before & After

Repeat this for each angle, then repeat this for each sub-avatar, then repeat this for each core avatar.

You might even reach $500k/day following this strategy.

[Leon @leonscaler]

@LachezarVoynov Seems like you're measuring hold rate by thruplays/3sec instead of 100%play/3sec? If so curious why that is a better metric.

Amazing metrics!

[Leon @leonscaler]

@thankyouecom Makes sense, but doesn’t this defeat the purpose of veo being cheap to make?

[Leon @leonscaler]

@LachezarVoynov Thanks for the write-up

Is it best practice to track frequency on a 7-day basis? Or are other periods more standard

[Leon @leonscaler]

@organicknight Thank you this is valuable 🙌

[Leon @leonscaler]

@leonishuang idk about cheap dawg the fixed fees are effectively 3.5% of ad spend 😭

[Leon @leonscaler]

@SanjayAtPlay That sucks sorry to hear

Would love to get the playbook sauce

[Leon @leonscaler]

@lorenzo_pravata SPOILED

[Leon @leonscaler]

@thankyouecom how are you ensuring voice consistency with veo clips? cheers