LeO Requena

Better B2B Sales Training for Founders | Connector

[LeO Requena @leorequena_com]

Corporate sales is a relay race. Every stakeholder handoff is its own small sale. Understand what they believe and feel, and a gatekeeper becomes your champion.

[LeO Requena @leorequena_com]

El otro dia en un taller alguien me dijo “yo creo que hay que venderle a todos !”

Eso para mi es no respetar tu propio tiempo, que debería ser lo mas valioso para ti.

Mientras antes te des cuenta de quien no es tu cliente , liberas tiempo para alguien que si.

[LeO Requena @leorequena_com]

Better questions. Belief alignment. Held attention. That's what changes how a sales call ends, not always a sharper pitch.

Because a pitch speaks to logic. Better questions. Shared beliefs. Managed attention. That's what changes how a sales call ends, not always a sharper pitc

[LeO Requena @leorequena_com]

Las preguntas se vuelven lo más importante.
Busca a los rebeldes con causa.
Empieza por la cultura.

Son los conceptos que me llevo de la charla de Diego Ignacio Montenegro

[LeO Requena @leorequena_com]

Part 2 of Better Questions Lead to Better Sales.
We’ll keep working on how to ask better questions and stop selling from assumptions.

Missed Part 1? You can still join.
Aug 18 | Zoom | In Spanish

Register:

[Gadi Borovich @GadiBorovich]

Puentes applications are open.

20 fellows from our first three cohorts already live in SF. They've become close friends and work at companies like @cognition, @vercel, @krea_ai.

Watch what our program is about directly from them.

Apply until September 10.

[LeO Requena @leorequena_com]

@carlos_olivera I would be proud :)

[LeO Requena @leorequena_com]

The worst thing that can happen to you as a founder isn't losing the sale.

It's walking out of the call knowing nothing more than when you walked in.

Pitch mode doesn't teach you what your prospect actually values, or what it's costing them to keep the problem unsolved.

[LeO Requena @leorequena_com]

Don't open your sales call with a thank you and a pitch.
Ask what caught their attention. Let them tell you why they're really there.

One call at a time.

[LeO Requena @leorequena_com]

We all sell something: an idea, a project, a solution, even a decision.
Selling better doesn’t always mean explaining better. Sometimes it starts with a better question.
Tomorrow: Better Questions Lead to Better Sales.

[LeO Requena @leorequena_com]

The mistake isn’t talking about price.
It’s using your logic before you understand theirs.

One question to ask your prospect can help change that:
“What would change for you if this were already solved?”

Listen. Go deeper. Then connect your value to their words, not yours

[LeO Requena @leorequena_com]

Ask what. Ask how. Use why carefully.
That’s what separates a question that uncovers your prospect’s real pain from one that could sound like an accusation.
Are you asking the right questions, or do you just think you are?
Join my free webinar on July 21, or book a free call.

[LeO Requena @leorequena_com]

@CamilaLeighG Que aconteceu???

[LeO Requena @leorequena_com]

Tu prospecto no necesita ver todo lo que haces. Necesita sentir que entendiste su problema primero.
Ahí empieza a confiar en que lo estás escuchando. Y ahí te ganas el derecho a que vean tu presentación.

[LeO Requena @leorequena_com]

The best sales calls are conversations, not presentations.

[LeO Requena @leorequena_com]

Most founders spend hours polishing their pitch and zero time polishing the questions before it.
Free webinar (in Spanish), July 21: how to ask better B2B sales questions and uncover real pain, without assumptions.
🔗

[LeO Requena @leorequena_com]

You won't sell more because you pitch better. You'll start to sell more when you get your prospect to believe in you. How are you building trust with a stranger? Answering that question alone can change your next sales call results.

[LeO Requena @leorequena_com]

No venderás más hablando “mejor” de tu producto. Venderás más cuando tu prospecto crea en ti. ¿Cómo construyes confianza con alguien que no te conoce? Responder esa pregunta sola puede cambiar los resultados de tu próxima llamada.

[LeO Requena @leorequena_com]

La mayoría de founders no pierde deals por su producto. Los pierde porque entró a la llamada sin buenas preguntas.

El martes 21 de julio hablo de eso en "Mejores Preguntas llevan a Mejores Ventas" · 16:30 Ecuador · Zoom

Link abajo.

[LeO Requena @leorequena_com]

Most founders talk their way through sales calls.

Open with context. Walk the slides. Pitch the product.

And wonder why nothing moves.

What closes deals is not what you say. It's what you discover.