Lester Chng 🚢

I help
Cybersecurity Professionals
Strengthen Career Resilience
through personal branding

Find me on LinkedIn at

[Lester Chng 🚢 @leschng]

Day 1: Why I'm Starting To Write Online

[Lester Chng 🚢 @leschng]

@Nicolascole77 👻👻

[Lester Chng 🚢 @leschng]

Weird story about this cap.
The delivery dude threw the parcel on my neighbour’s roof.

Don’t ask me why.
Had to climb a ladder to retrieve.

Makes it more meaningful.

But weird delivery dude indeed.

[Lester Chng 🚢 @leschng]

Not that any of the shippers need motivation, but here is the @ship30for30 cap 😄

Cheers Cap @dickiebush and @Nicolascole77

[Lester Chng 🚢 @leschng]

Defense in depth.

Defense in depth is a strategy that leverages multiple security measures to protect an organization's assets.

The thinking is that if one line of defense is compromised, additional layers exist as a backup to ensure that threats are stopped along the way.

[Lester Chng 🚢 @leschng]

Do you want to get started working in cybersecurity?

I have been working in cybersecurity for 5 years now.

Here's the 1 tip if you want to pursue a cyber career:

Have a good grasp of fundamental concepts.

That will allow you to adapt to the changing requirements.

[Lester Chng 🚢 @leschng]

Five elements of the NIST cybersecurity framework

Identify
Protect
Detect
Respond
Recover

[Lester Chng 🚢 @leschng]

CIA
Confidentiality – preserving authorized restrictions on information access

Integrity – guarding against improper information modification or destruction

Availability – ensuring timely and reliable access to and use of information

[Lester Chng 🚢 @leschng]

3. People will relate to your stories. Keep sharing.

Anytime we feel we don't have something valuable to share, know that someone is going through a problem that you solved. Your sharing is gold.

[Lester Chng 🚢 @leschng]

Personal branding shouldn't make you feel dirty.

3 statements that will transform your perspective.

1. No one is scrutinizing what you do

Everyone is busy with their own life.
No one is dissecting all your posts and words.

[Lester Chng 🚢 @leschng]

2. If you don't get comfortable talking about yourself, no one will be comfortable talking about you.

Be comfortable with self-promotion.
It is not egoistic.

[Lester Chng 🚢 @leschng]

@ChrisShares Endles idea generator haha
Plus I have been posting daily for 18 months

[Lester Chng 🚢 @leschng]

1st goal of 2024
- have a month worth of content on tap

[Lester Chng 🚢 @leschng]

These are legitimate concerns.

It has stopped multitudes from ever posting.

Allay those fears with these tactics.

✅ Write about your current work
✅ Start slow and discriminate
✅ Write with passion

What other worries are stopping you?

[Lester Chng 🚢 @leschng]

This is a huge worry for many cyber pros.

I am afraid I would be seen as a job-seeker.

If I start posting on LinkedIn,

❌ What if they think I'm actively looking
❌ What if my team thinks I'm distracted
❌ What if this impacts my perf rating

[Lester Chng 🚢 @leschng]

Now that you know the risks, how can you mitigate them?
✅ Hold firm to your personal values
✅ Accept feedback and change
✅ Be aware of your guard-rails
✅ Embrace humility

People have lost their jobs over this.

Don't take it lightly.

[Lester Chng 🚢 @leschng]

Here are 6 dark sides to personal branding.

And why it matters less than you fear.

Most cyber professionals are experts in risk management.

So when we view personal branding, we put on our risk lens and try to make sense of whether it is worth the risk and effort.

[Lester Chng 🚢 @leschng]

Here's the 6 risks
1. It feeds your ego and your head gets big.
2. You may not handle the attention well.
3. Your personal brand may not be ideal.
4. Others may become jealous of you.
5. You may flout company guidelines.
6. Old-school bosses won't like it.

[Lester Chng 🚢 @leschng]

@thelynnestokes yep it is funny how many people will stop me at conferences to tell me to keep writing.
Some say they read every post.
Never once liked or commented on any of my posts.

[Lester Chng 🚢 @leschng]

I have been building my personal brand on LinkedIn for the last 18 months.

Here are 4 little known insights:

1. It gets clearer as you write
2. No one will get it when you start
3. You will question whether it is worth it
4. People are reading your content. Just write.

[Lester Chng 🚢 @leschng]

https://t.co/BBa3z1J8Do

[Lester Chng 🚢 @leschng]

Day 2: 3 Topics I Am Exploring In My Life Right Now