Less Than

eco-friendly clothing supporting critically endangered species 🌍

[Less Than @lessthan_co]

Where will your t-shirt take you?

Sunrise on Annapurna🇳🇵
After days of trekking, thousands of steps, a lifetime’s supply of noodles, and a couple of leeches, we made it to the top! 🏔️

#Conservation #Nepal #TrekkingNepal #HikingHimalayas #Annapurna #Sunrise #Mountain #Himalayas

[Less Than @lessthan_co]

Massively grateful for all your orders and huge support so far. 🙌

Did you know, all our t-shirts are 100% Organic Cotton and printed to order with eco-friendly inks? 🌎

[Less Than @lessthan_co]

Incredibly proud to announce our first collaborative collection, teaming up with Harry Turner to support his new conservation centre Emerald Arch 🌿

#LaunchDay #LessThan #EmeraldArch #HarryTurner #NewTshirt #Launch #CriticallyEndangered #Conservation #WildCat #Tattoo #EcoPrint

[Less Than @lessthan_co]

Tomorrow • 4pm GMT 🌍
Don’t miss out.

#LessThan #Launch #Conservation #CriticallyEndangered

[Less Than @lessthan_co]

The wait is almost over.
Any guesses on what’s coming up?

#LessThan #CriticallyEndangered #Conservation #Ink #ComingSoon

[Less Than @lessthan_co]

Very exciting news, coming soon.
Stay tuned for more clues… ✨

#LessThan #ComingSoon #FirstClue

[Less Than @lessthan_co]

Sumatran Elephant
<1500

Less than 1500 Sumatran Elephants remain in the wild. Wear your passion and support a critically endangered species today with our premium organic cotton tees. 🐘

#SumatranElephant #Conservation #ReWild #CriticallyEndangered #Conscious #Sustainable

[Less Than @lessthan_co]

Some species develop ingenious forms of camouflage to blend into their natural habitats and avoid detection from predators. Elephants are not one of them.

#CriticallyEndangered #Camouflage #Sumatran #Elephants #WildlifePhotography #Endangered #SumtranElephant #ReWild

[Less Than @lessthan_co]

Pygmy Three-Toed Sloth
<100

✔️ 10% Donated to conservation
✔️ 100% Organic cotton
✔️ Printed to order
✔️ Eco-friendly Inks
✔️ PETA approved
✔️ Fair Wear certified
✔️ Zero-plastic recycled packaging

#ConsciousClothing #CriticallyEndangered #SlowFashion #EcoBrand #OrganicCotton

[Less Than @lessthan_co]

Although a stunning image, look closely in the reflection of this leopard’s eyes and you will see a cage.

Less than 100 Amur Leopards remain in the wild.

#AmurLeopard #CriticallyEndangered #ReWild #NaturePhotography #AnimalPortrait #SlowFashion #EcoDesign #vegan #LeopardLove

[Less Than @lessthan_co]

Less than 800 Philippine Eagles remain in the wild.

Choose a purposeful print this summer and help ensure the survival of a critically endangered species.

#PhilippineEagle #CriticallyEndangered #EcoBrand #Eagle #Conservation #ReWild #EcoFashion #SlowFashion #Rainforest

[Less Than @lessthan_co]

Live slow, die old 🤘

Each of our critically endangered species inspire us in many different ways. The Pygmy Three-Toed Sloth reminds us of the importance behind our slow fashion values and the benefits of taking time to slow down in our fast-paced world.🌎

#Sloth #Slow

[Less Than @lessthan_co]

Every single one of our t-shirts is printed to order.

To minimise waste, we don’t print until you tell us to. This is just one of the many ways we are leading by example to encourage a more sustainable fashion industry.

#SlowFashion #ConsciousClothing #SustainableFashion #Vegan

[Less Than @lessthan_co]

1 year since Keanu became Less Than’s best supporting actor. 🏆

What a surreal honour it was to meet this legendary yet humble human and share our mission to protect our planet and its critically endangered species. 🌎

#Keanu #KeanuReeves #CriticallyEndangered #KeanuReevesFans

[Less Than @lessthan_co]

This summer, go green… or blue/white/black. The choice is yours with our 4 natural earth tones naturally dyed into 100% organic cotton. Mix and match them with your favourite critically endangered species design and start saving today! 🌍

#SlowFashion #CriticallyEndangered #Eco

[Less Than @lessthan_co]

Happy World Rainforest Day! 🌿

This is the closest we can get to a rainforest in London, but being immersed in the huge leaves, tropical air, and giant palms was enough to refresh our deep appreciation for this incredible habitat

#WorldRainforestDay #CriticallyEndangered

[Less Than @lessthan_co]

Philippine Eagle
<800

Wear something meaningful.

Protect critically endangered species with our super soft 100% organic cotton minimalist tees.

#PhilippineEagle #CriticallyEndangered #SlowFashion #OrganicTshirt #SaveOurSpecies #NaturePrint #SustainableSummer #SummerTshirt

[Less Than @lessthan_co]

Happy World Oceans Day! 🌊

Did you know that oceans produce over half of the world's oxygen and are, by far, the largest carbon reservoir connected to the atmosphere? 🐠

#WorldOceanDay #ConsiderTheOcean #CriticallyEndangered #Ocean #HawksbillTurtle #WorldOceansDay

[Less Than @lessthan_co]

Happy Birthday @NoelGallagher 🎸

#ThreeToedPygmySloth #Sloth #NoelGallagher #Oasis #Doppelganger  #CriticallyEndangered #Birthday #SaveOurSpecies #Sloth #SlowFashion

[Less Than @lessthan_co]

Happy World Turtle Day! 🐢🌍

We’re committed to supporting turtle conservation and raising awareness about these ancient peaceful creatures.

#worldturtleday #HawksbillTurtle #slowfashion #turtles #turtle #turtlesofinstagram #turtlepower #turtlelife #seaturtle #turtletime