@elonmusk We need some daylight to be able to do outdoor things after work. A large percentage of the people work 8 to 5 hours. It is quite depressing to walk outside into darkness after you’ve been working inside all day. Much better for Mental Health to have more sun
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.