Lev | Building Businesses

Sharing what I learn about money, products and business.
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[Lev | Building Businesses @levbuilding]

https://t.co/DCziCB7BRM

[Lev | Building Businesses @levbuilding]

@luntych13 @PolymarketSport @PolymarketTrade Marta Kostyuk is future number one in WTA

[Lev | Building Businesses @levbuilding]

@luntych13 yeah, coffee cost a lot😂

[Lev | Building Businesses @levbuilding]

A Nobel Prize winner spent decades proving your brain lies to you about money.

Richard Thaler called it mental accounting. Your mind quietly splits your money into invisible jars, food, fun, rent, savings, and treats a dollar in one differently than a dollar in another. A $60 refund feels free to blow. A $60 bill feels like a wound. Same money, different jar, different behavior. The catch is that those jars only exist in your head, so you never see them overflow.

I turned mine into real numbers and tracked every dollar for 90 days. Money was coming in, nothing crazy bought, yet every month still ended near zero. Then I saw it: $180 a month on delivery I didn't remember ordering, subscriptions draining me for apps I hadn't opened since spring, coffee that added up to a used car.

None of it felt like real money leaving. That is the trap Thaler describes, and you cannot fix what your brain refuses to count. Here is what changed. Bookmark it:

[Lev | Building Businesses @levbuilding]

https://t.co/DCziCB7BRM

[Lev | Building Businesses @levbuilding]

Nobel Prize winner Richard Thaler spent decades studying a strange fact about money:

Your brain doesn’t treat every dollar as the same dollar.

We create invisible mental accounts for food, entertainment, savings, rent, and everything else.

He called it mental accounting.

The problem is that most of those accounts exist only in your head until you actually measure them.

I tracked every dollar for 90 days and turned mine into numbers. Here’s what changed:

[Lev | Building Businesses @levbuilding]

https://t.co/DCziCB7BRM

[Lev | Building Businesses @levbuilding]

@Di_Krass_ everyone watches Netflix

[Lev | Building Businesses @levbuilding]

A Nobel Prize-winning economist figured out why you overspend without noticing. It's called mental accounting.

Richard Thaler proved we treat money differently depending on where it comes from - a $60 refund feels "free" to blow, a $60 bill feels like a loss. Same money. Different brain.

That's exactly how the small stuff slips past you.

I spent 90 days tracking every dollar to test it on myself. Money was coming in, nothing crazy bought, yet every month ended near zero.

Then I saw it. $180 a month on delivery I didn't remember ordering. Subscriptions draining me for apps I hadn't opened since spring. Coffee that added up to a used car.

None of it felt like real money leaving. That's the trap Thaler describes - and you can't fix what your brain refuses to see.

Watch him explain it 👇

[Lev | Building Businesses @levbuilding]

https://t.co/DCziCB7BRM

[Lev | Building Businesses @levbuilding]

@deezzex this is exactly about rich habits!

[Lev | Building Businesses @levbuilding]

@deezzex coffee 😂

[Lev | Building Businesses @levbuilding]

@nofadsec Are you using it on daily basis?

[Lev | Building Businesses @levbuilding]

@0xKorens great lecture

[Lev | Building Businesses @levbuilding]

@0xKorens Jodar doing things these months

[Lev | Building Businesses @levbuilding]

@carbonyxxx this formula works great with bets

[Lev | Building Businesses @levbuilding]

@Di_Krass_ small edge - billions in profit

[Lev | Building Businesses @levbuilding]

Roughly 40% of people are paying for subscriptions they forgot they had.

Not one or two. On average that forgotten pile runs over $200 a year — and some people quietly burn through thousands.

A gym from 2022. A meditation app opened twice. A free trial that turned into 18 months of silent charges.

None of it feels like anything. Because you never see it leave.

The money was never the real problem. Not seeing it was.

Here's the fix. Bookmark this 👇

[Lev | Building Businesses @levbuilding]

https://t.co/DCziCB7BRM

[Lev | Building Businesses @levbuilding]

@monokern they are using OpenClaw or what exact agent?

[Lev | Building Businesses @levbuilding]

@monokern Yeah, just for subscriptions!

[Lev | Building Businesses @levbuilding]

@slash1sol tracking finance?

[Lev | Building Businesses @levbuilding]

https://t.co/DCziCB7BRM

[Lev | Building Businesses @levbuilding]

@SkyNews That’s ugliest Oscar ever because you guys don’t called WAR - WAR ! You guys not mentioned who attack Ukraine!!!

[Lev | Building Businesses @levbuilding]

@ABC Migration ukrainian people from Irpen to safety places after russia atack