The way they take money from you on Wall Street isn't talked about enough.
You hit "buy" on Robinhood. The trade is "free."
It's not actually.
Your order doesn't go to the market. It gets sold to Citadel for a rebate. Citadel fills you at a worse price than you could've gotten. They pocket the spread.
You never see it. That's by design.
Robinhood made a billion dollars in a year doing this. Citadel made billions more. That money came from somewhere. It came from your fills. It's not bad they are making money. It's bad you think trading is free.
PFOF is the most expensive obfuscation in retail finance — and it's only the first layer.
Markets close at 4:00pm ET. Earnings drop at 4:01. By the time the bell rings the next morning, the stock has moved 8% and institutions traded it. You can only watch.
Need leverage? Retail iss capped at 2x. Hedge funds run 10x, 20x, more.
Every part of the system was built for institutions, and conveniently keeps retail one step behind. Fees you can't see, hours you can't access, leverage you can't have, information you can't get to in time.
The game isn't fair because it was never designed to be.
This changes on @tradealpha. You can finally be in the 1%.
Costco hot dogs and Coca Cola today.
Then, $CCEP and $COST earnings on a short week.
$CRM will be the one to watch.
$FIG showed Saas isn't all the way dead, but is it still dead?
$NVDA also dropped an $80B buyback authorization.
Plus a dividend bump to $0.25/share and $20B already returned to shareholders in Q1.
AI margins are converting to cash. Market is unimpressed.
Wall Street's 1% gets paid every time you trade.
On Alpha, you can be the 1%.
Trade markets around the clock with up to 100x leverage.
Build your network. Get rewarded when they trade.
Investing and trading are very different games. Did you know you can still make money when a stock goes down?
It's the classic "Short" and its surprisingly simple to understand with perpetual futures.
Learn about it below ↓