David Lewis

Director of Memetic Communications. The science and tech thought leadership agency. More active on LinkedIn:

[David Lewis @lew151]

Here's our research on how to create thought leadership that underpins long running, impactful comms campaigns, in case you are interested https://t.co/hncU66Ypp7

[David Lewis @lew151]

@karlodoherty "Just checking in to stay in touch. I hope your decision to go with (competitor agency) is proving to be everything you hoped for."

[David Lewis @lew151]

@m_windridge @eseyeM2M Ah, thanks Melanie

[David Lewis @lew151]

Amazing, Memetic has been shortlisted for Best B2B Campaign in the #UKContentAwards, for our work helping @eseyeM2M become thought leaders on the disruptive potential of IoT.

Read about the project here: https://t.co/AB1tiGYje8

[David Lewis @lew151]

One of my occasional Twitter posts to share our exiting new report. If you are working on marketing or comms for an AI or data company, it will be useful to you (endorsed by actual AI experts) https://t.co/hy90dgkHOR

[David Lewis @lew151]

@nathanbenaich Hi Nathan. If you’re focus is on quality content itself, we’d love to help. Lots of experience in AI and related - and how it actually delivers real-world value. Here’s a bit about us. Drop me a line if it's interesting to chat: https://t.co/PgZd9ls5d5

[David Lewis @lew151]

@EmBearpark @Ultimate_uk are very good (I don't work for them, but have collaborated with them and always been very impressed by their work)

[David Lewis @lew151]

@JudgeySan This two-parter is quite good analysis of his term: https://t.co/3FEWaKsrPF

[David Lewis @lew151]

@ClarkeMicah @whippletom Imagine this study was on a group of 5,000 people. 2.1% in the control group got covid = 105 people. 1.8% in the mask group got covid = 90 people. That reduction is from 105 to 90. Which you can easily see is about 14%.

[David Lewis @lew151]

@whippletom Keep going Tom, this is fun. The more he doubles down on provably wrong maths, the more stupid he will eventually look.

[David Lewis @lew151]

@JudgeySan How does he smell?

[David Lewis @lew151]

@whippletom @Fhamiltontimes Probably just a ham chicken for me.

[David Lewis @lew151]

@karlodoherty This is taking a bit of leap from a funny email to a much broader point about the psychology of comms, but if you have a spare 10 mins, this is a fascinating read: https://t.co/o2VmTQ8gef

[David Lewis @lew151]

@karlodoherty Well, technically they did get her attention and provoked a response, it was just the wrong one😀. It confuses awareness with action, which I think is a major problem across marcomms. 'Something useful in a usable way' is much better.

[David Lewis @lew151]

How do you change people's thinking, when they are already invested in a belief or decision? Some insights from psychology (spoiler, it's not shout them into submission): https://t.co/vaGXr9vVRC

[David Lewis @lew151]

Similarly in B2B, everyone says 'whitepapers are so predictable'. So what? In certain environments, they are easily the most effective way of generating leads (if they are good, which most aren't). We should do things because they work, not just because they are new.

[David Lewis @lew151]

Alternative take: PRs do something that is proven to work for once

[PRWeek UK @prweekuknews]

Floating Borat down the Thames symbolises an industry floundering for ideas and purpose: https://t.co/lxrRJ5fHv1 #comms @BorkowskiDO

[David Lewis @lew151]

@VishRana_ Suspect they judge it mostly based on what it is saying, rather than what it's floating down. PRs too obsessed with the medium, not enough with the message.

[David Lewis @lew151]

🥳🥳🥳🥳🥳🥳🥳🥳🥳🥳🥳🥳🥳

[David Lewis @lew151]

Our campaigns are rarely ‘showy’, but they are highly effective. Whatever the result, I want to thank @dontpanicevents for judging our campaign relative to its goals - it's very important we celebrate proper B2B marketing #UKContentAwards

[David Lewis @lew151]

We're up for B2B Campaign of the Year in today's #UKContentAwards. Excited just to be shortlisted given we are a small, specialist agency, but...🤞

[David Lewis @lew151]

The campaign we submitted used thought leadership to attract a small but very senior audience in enterprise tech and R&D, and which generated a number of very high value leads. You can read about one aspect of it here: https://t.co/odPJB6E3b5 #UKContentAwards