LewisGersh

CEO of PebblePost, inventor of Programmatic Direct Mail. Historically, led seed investing for many ad tech startups

[LewisGersh @LewisGersh]

Great to see @amazon, like the retailers we support, recognizes the value of relevant and respectful direct mail. Consumers truly get excited to receive meaningful messages and welcomed offers, in their mailbox, from loved brands https://t.co/54d3CqUKez

[LewisGersh @LewisGersh]

Transactional media should be rooted in relevance and respect for the consumer. Find out how @PebblePostPDM is filling those marketing blind spots with #meaningfulmail https://t.co/UAJYwO05Tg

[LewisGersh @LewisGersh]

Welcome to the @PebblePostPDM team, Frank & Melissa. Thrilled to have you on board! https://t.co/t1RbXybhBv

[LewisGersh @LewisGersh]

Want to become a change maker? @AmyRadin wrote the playbook. She offers a formula to help leaders drive #innovation and increase #value. Way to go, Amy! https://t.co/UOIwXNLOZP

[LewisGersh @LewisGersh]

So excited for @PebblePostPDM to partner with @AVPGrowth to continue building the most respectful marketing channel that connects #online to #home to all purchase avenues. #ProgrammaticDirectMail https://t.co/oWO2QhV7op

[LewisGersh @LewisGersh]

Congrats to the @PebblePostPDM team! So excited to build upon our vision to “make all mail meaningful.” Looking forward to more groundbreaking innovation from this team @AdExchanger https://t.co/mpxbrCIwG0

[LewisGersh @LewisGersh]

At @PebblePostPDM, we understand the power & persistence of direct mail — and now @amazon is following suit with its own print catalog this holiday season https://t.co/m2MVnKIo7P

[LewisGersh @LewisGersh]

There’s no single pathway to marketing success. @PebblePostPDM Chief Product Officer @adam_solo explains how brands can leverage different strategies to achieve their goals with Programmatic Direct Mail® https://t.co/R1JS4lpVSn

[LewisGersh @LewisGersh]

“Always On” vs. “Pulse” – which type of Programmatic Direct Mail® campaign is right for you? @PebblePostPDM Chief Product Officer @adam_solo explains the benefits of both https://t.co/jgzyBni43T

[LewisGersh @LewisGersh]

The key to effective retargeting is to separate one-time buyers from loyalists. Most marketers simply don’t have the tools or information at their disposal—but rest assured, it can be done. @PebblePostPDM CPO @adam_solo explains https://t.co/qNulAsnWJJ

[LewisGersh @LewisGersh]

@PebblePostPDM Chief Product Officer @adam_solo warns marketers: There’s a Matrix of misperception along the path to purchase. Don't be fooled: https://t.co/avBOHfecP2

[LewisGersh @LewisGersh]

VP Sales @TomBarbaro & VP Marketing @stinapessa explain how @PebblePostPDM Programmatic Direct Mail® fits into the great digital duopoly & the overall marketing mix https://t.co/hzAGMHEQQ6

[LewisGersh @LewisGersh]

Travel marketers, become a part of the journey *before* the journey w/ Programmatic Direct Mail®. Don't miss @PebblePostPDM Chief Growth Officer @gffdodge at the #DTSConf Start-Up Innovation Showcase 4/30 @ 4:55 PM to learn how you can take travelers from looking to booking️.

[LewisGersh @LewisGersh]

The key to reaching millennials is to try different combinations of channels. @PebblePostPDM VP Sales @tombarbaro explains how marketers can deliver a timely, relevant message at home with Programmatic Direct Mail® https://t.co/QlQPgRRTlF

[LewisGersh @LewisGersh]

Brand safety, viewability, and fraud are major concerns for digital marketers. VP Sales @tombarbaro explains how @PebblePostPDM is encouraging transparency & setting the pace on accountability https://t.co/CeVYa7jYl5

[LewisGersh @LewisGersh]

I am proud to be a Founder For Change: https://t.co/YCbMlY0ppL #FoundersForChange

[Kim Davis @KimDavis_]

Great thought leadership from @LewisGersh of @PebblePostPDM and @karenmsteele of @LeanData in this week's Stack https://t.co/lbuDfhlBcI

[liverampuk @LiveRampUK]

.@LewisGersh explains some of the misconceptions that marketers have when it comes to #omnichannel. via @martech_today https://t.co/0G8nb25PO7

[LewisGersh @LewisGersh]

I’ve been working in startups most of my career, so I thought I’d share a few of the things I know now that I wish someone had told me the first time around https://t.co/xZ0O4JArmp

[LewisGersh @LewisGersh]

To my mind, looking at omnichannel from a campaign-only perspective is just ass-backward @martech_today https://t.co/jotjaVf7X1