Lex Silva

🥷🏾 10 years in the trenches of SEO & Growth. 🚀 Building CixFactor to turn chaos of ideas into MVPs. Start your free trial! 👇🏾

[Lex Silva @lexcxf]

juiz filho da puta!

[Lex Silva @lexcxf]

It's always good to listen to Edguy!

[Lex Silva @lexcxf]

@izzynobre

[Lex Silva @lexcxf]

@izzynobre Comédias da Vida Privada, do Luis Fernando Veríssimo.

[Lex Silva @lexcxf]

So I arrived at my Airbnb apartment, and the neighbor one floor down has been using a fucking jackhammer for over an hour. FUCK!

[Lex Silva @lexcxf]

@izzynobre Man, no Sul é mais light.
Uma vez, em Floripa, eu pisei na rua, numa avenida movimentada, e os carros pararam dos dois lados da via. Me senti Moisés abrindo o Mar Vermelho. Não sei se necessariamente Floripa, mas talvez o interior de SC seja legal pra você.

[YoungHoon, IQ 276 @yhbryankimiq]

THE HIGHEST FORM OF INTELLIGENCE IS RECOGNIZING THAT JESUS CHRIST IS LORD. 100%

[Lex Silva @lexcxf]

Most founders have 6 growth channels running and zero idea which one actually works. That's not diversification. That's a soundboard with every fader at max and the audience covering their ears. Pull five down. The one that's left is your strategy.

[Lex Silva @lexcxf]

Most founders pick their next idea based on vibes and call it intuition. Then they build for 3 months, realize the ICP was imaginary, and pivot — which is just quitting with better branding.

[Lex Silva @lexcxf]

Most founders build a "second brain" to capture ideas and a "knowledge base" to organize them. What they never build is the one thing that matters: a scoring system that looks at 39 of those ideas and says "you don't deserve a sprint." Capture without triage is just hoarding with syntax highlighting.

[Lex Silva @lexcxf]

Most founders have 40 ideas and a scoring system called "vibes." I built an entire platform to fix that and my first user was me. The product works. The marketing is a work in progress. Classic founder sequencing.

[Lex Silva @lexcxf]

Most founders open GA4 like a Magic 8 Ball. Shake it, squint at a number, make a product decision. "Traffic is up." Up from what? On which page? Converting to what? The data was always there. The problem is you treat your dashboard like a vibe check instead of a diagnostic.

[Lex Silva @lexcxf]

Most founders don't need more ideas. They need a system mean enough to look at 39 of them and say "you're not worth a sprint." The bottleneck was never creativity. It was the inability to hold a funeral.

[Lex Silva @lexcxf]

Most founders treat SEO like a content strategy when it's really a plumbing job with a blog on top. Your pricing page has zero internal links, your sitemap serves 404s like hors d'oeuvres, and you just published "10 Tips for Better Productivity." Google can't find your product but it found your filler. Congrats.

[Lex Silva @lexcxf]

Most founders run growth like a live set with every fader at max. All channels on, all campaigns live, all ideas "in progress." In audio that's called clipping. In startups it's called Q1 through Q4.

[Lex Silva @lexcxf]

Most founders treat SEO like a Spotify playlist. Add 40 blog posts, hit shuffle, hope Google vibes with one. Meanwhile your pricing page has zero internal links and your sitemap is serving 404s like appetizers. The algorithm isn't ignoring you. Your own site is.

[Lex Silva @lexcxf]

Most founders have a scoring system for their roadmap. It's called "whichever idea they were thinking about when the coffee kicked in." Then they wonder why Q2 looks exactly like Q1 with different Notion colors.

[Lex Silva @lexcxf]

Most founders treat SEO like a blog calendar with a prayer attached. You published 30 posts. Google indexed half. Your pricing page — the one page where someone would actually pay you — has zero internal links pointing to it. The growth hack isn't another ultimate guide. It's opening your crawl report once and realizing your best page is an orphan.

[Lex Silva @lexcxf]

Most founders have a growth strategy that's really just a Spotify playlist on shuffle. Random tracks, no arc, no build, no drop. A DJ set without a setlist isn't creative — it's panic with good speakers. Same with your roadmap.