LFG

The first genuine act of digital sovereignty. Domains.

[LFG @lfg]

F is for freedom

[DomainSherpa @DomainSherpa]

🚨NEW EPISODE DROP🚨| All Will Be Revealed

- sherpas @J10enbaum @yonibelousov @danieladamson83 & Vaughn Liley
- @ICANN gTLD reveal reactions
- @lfg strategy for the new round
- .si domains
- importance & future of domain names
- country code TLDs vs gTLDs
- & more!

🔗👇

[LFG @lfg]

TLD noobs - The Dot Thickens, Ep. 05: Replacement Period vs String Confirmation Day.

8–21 Oct: applicants can permanently switch to their pre-selected replacement. The catch? It can't match another’s primary or replacement string.

17 Nov: ICANN publishes the confirmed strings & updated contention sets.

An eligible replacement can still face contention later if strings are found confusingly similar.

Hope that saves you a few tabs.

[LFG @lfg]

@andrewrosener @DNJournal 🤝

[Domain Shane | Winterline @cultra]

This is one of my favorite stories in domain investing. I always called Yoni one of the smartest people I've met. He was one of the people who guided me when I leaned in heavily into numeric dot coms. Yoni has always inspired me, and given me something to aspire to

[Jeffrey M. Gabriel @JeffreyMGabriel]

I’ve known Yoni for 17 years and have had a front-row seat to a lot of this great/inspiring story unfolding. Proud to be part of @LFG and what is to come. Business aside, happy big 4-0 to a great friend and an even better father. Happy birthday, @yonibelousov

[LFG @lfg]

@cultra 🙏

[LFG @lfg]

Ron Jackson’s @DNJournal cover story captures the people, unlikely turns & calculated pivots behind it all, w/ @AmmarKubba, @lau, Frank Schilling, @vaughn_liley, @JeffreyMGabriel & @danieladamson83 woven throughout.

Beautifully written and well worth reading in full:

https://t.co/klxw3E9hap

[LFG @lfg]

LFG is the biggest swing @yonibelousov has taken, but far from the first.

His story begins with earning $50 a month online at 15 & runs through nearly every era of the domain industry: affiliate marketing, parking, premium portfolios, opening a route into China, acquiring .link through @NovaRegistry & now building LFG ↓

[LFG @lfg]

@DNJournal ❤️

[DN Journal @DNJournal]

From Introverted Teenager to Industry Titan: How Yoni Belousov Built a Domain Empire - New Cover Story at DNJournal: https://t.co/GOzuscWxVG

[LFG @lfg]

Full pod https://t.co/0wPFJzfLNV

[LFG @lfg]

What can .xxx teach us about TLDs?

A good TLD can tell you something about what sits behind the click before you ever get there.

That relevance matters. It is why grouping TLDs around distinct audiences, industries & use cases makes sense, rather than trying to make every string mean something to everyone.

@vaughn_liley w @SynopsisEvents.

[LFG @lfg]

@MadLads WAO

[LFG @lfg]

“it’s just the part after the dot.”

the beginning of every 45min explanation.

[LFG @lfg]

The Dot Thickens, Ep. 04.

With Reveal Day around the corner, you'll hear “contention set” a lot.

One string. Multiple applicants. Hello contention.

Reveal Day will show the initial sets for identical strings & variants. Later evaluations, notifications & objections can also place strings judged similar in appearance, sound, or meaning into contention too.

Once finalized, eligible Community Applications can pursue Community Priority Evaluation. Any unresolved contention goes to an ICANN auction.

Reveal Day tells us where contention begins. Question is, how will it end?

[LFG @lfg]

Our flagship @novadotlink is showing how a relevant TLD can be integrated into a product where it naturally belongs, giving it a real use case and a new route to distribution.

.link is where our team built the playbook. Next: scale it.

[Nova Registry @novadotlink]

.@tryshortpen is built to make links branded, trackable & easier to manage. We operate .link. Some partnerships don’t need overthinking.

Paid users can now claim a .link domain for free, directly inside the platform.

A useful domain, exactly where it belongs.

[LFG @lfg]

Therapist: The contention set can’t hurt you.

The contention set:

[LFG @lfg]

web3 has been part of our team from day one, so obviously we’re sending it to @token2049.

if you want to talk TLDs or need an excuse to escape a panel, hit us up.

Singapore, LFG.

[LFG @lfg]

@DomainSherpa @andrewrosener @J10enbaum @amiller325gd @danieladamson83 @namejet go hard @danieladamson83

[LFG @lfg]

Check out the full episode

https://t.co/0wPFJzfdYn

[LFG @lfg]

How often do you think about the infrastructure behind the internet?

Domain names work so quietly in the background that it is easy to forget how much depends on them.

@vaughn_liley on why domains are critical internet infrastructure, w/ @SynopsisEvents