At LG Davis, we are passionate about taking the hassle out of print, stationery and branded merchandise, leaving customers free to get on with what matters.
Tip 5 in our series of printing mistakes that could be costing your brand money: Design. Consider what your project needs to achieve & whether the added cost supports that goal. Thoughtful design choices can still create impact without increasing production costs.
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Tip 4 in our series of printing mistakes that could be costing your brand money: Proofing
Reviewing artwork before print can feel like an added time pressure, but mistakes cannot be corrected once a job has gone to print.
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#Tip 3 in our series of #printing mistakes that could be costing your brand money: Paper choice
From GSM to silk, matte or gloss finishes, your #paper choice has a big impact on both quality & cost. Understanding the look, feel & function will help you choose the right paper.
Tip 2 in our series of printing mistakes that could be costing your brand money: Low resolution images
Images that look fine on screen can print very differently. Anything below 300 DPI can result in blurry or pixelated prints. Take the time to get it right before going to print.
Going to an #exhibition? Need some branded T-Shirts for the team on the stand? With no minimum order quantity, we can get you showing off your brand in just the right way. Speak to our team for more details: https://t.co/pMqxI2pJoO
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Printing in bulk can reduce the cost per item and deliver sizeable savings if it’s something you use regularly. But over ordering can be just as costly. Where possible, design with longevity in mind and only order what you realistically need.
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#Brandedmerchandise tells your #brandstory. The right products help build trust, credibility and long term connections, reinforcing your ethos and keeping your business at the forefront of people’s minds.
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Without a clear call to action, even great merchandise can fall flat. Whether it’s a QR code, website visit, newsletter sign up or consultation, make it easy for people to take the next step.
Well thought out, practical products can stay visible for months, keeping your brand front of mind. Understanding what your audience values helps you choose items that create lasting awareness rather than becoming forgotten giveaways.
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#Brandedmerchandise works best when it fits into a broader strategy. Consider how it aligns with your short and long term goals, events, campaigns and follow up activity. In some cases, other tools may be more effective in delivering the outcome you’re looking for.
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We're hiring!
We have two new vacancies. Take a look on our website to find out more and apply: https://t.co/UFhEMT2DtZ
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Before automatically reaching for #brandedmerchandise & bypassing other methods, our latest #blog breaks down some of the pros and cons to make sure you are getting the most out of your budget and using effective marketing tools for the job.
Take a look: https://t.co/HeZrK1GmVA
Giveaways for the sake of giveaways will always miss the mark. Before investing in #brandedmerchandise, take time to define what you want it to achieve and what you want people to do next. Clear, specific goals help ensure your budget is supporting your wider marketing activity.
British made #branded products are rising in popularity as they build connections & showcase a strong ethos for supporting economic growth & the wider community. Wherever possible, think carefully about where products come from & how they are made as well as what they look like.
Branded products that promote a greater sense of wellbeing are gaining momentum. Think about how you can show your employee responsibility & support through cleverly thought-out gifts that are useful and make the everyday easier. Struggling for ideas? Get in touch. #brandedmerch
Brands are no longer looking for vague sustainability claims. Merchandise is becoming part of Environmental, Social and Governance (ESG) reporting and not just market spend. Have you factored this into your choices?
#brandedmerchandise#toptip#marketing#marketingtips#ESG
Take time to think about customer pain points and what merchandise will help. It is important the item shows you have thought about the person it is intended for.
If you're looking for ideas, get in touch with our team. We'd love to help! Just drop us a message.
We're passionate about taking the hassle out of print, stationery & branded merchandise. This month we're focusing on the importance of choosing your branded items carefully. If you need any help at all, don't hesitate to get in touch: https://t.co/pMqxI2pJoO
Brands are using QR codes on anything from kitchenware to showcase recipe ideas to productivity tips on desk organisers. They're becoming an extension of a brand's #marketing to bring products to life. How could QR codes add more value to your #brandedmerchandise?
When it comes to print projects, efficiency is key. Fast printing services full of errors will not benefit your business. Do not be tempted to compromise on quality. Work with a printer that understands what you're looking to achieve. How could we help you?
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