La Growth Machine

[La Growth Machine @lgmrocks]

@hnishio0105 @LinkedIn So happy to hear that! Keep crushing it ✌️

[La Growth Machine @lgmrocks]

@CommonRoomHQ @MeetApollo @Crossbeam @DuxQuack @groove_co @HubSpot @Mixmax @outreach_io @Salesloft @sendspark @wearetheswarm We're so excited about this partnership!
A lot of great outreach campaigns to come 😍

[La Growth Machine @lgmrocks]

@marketing_lad Many thanks for your feedback @marketing_lad ✌️

[La Growth Machine @lgmrocks]

Want your messages to resonate with leads? 💌
Personalization is key!

You segmented your leads: you know their pain points 👌

Learn to:
👉 Write impactful, personalized messages
👉 Boost your response rate

Check your LGM Outreach Playbook 👉 https://t.co/RksDqz69eH
#sales

[La Growth Machine @lgmrocks]

Data Enrichment: the key to top-notch segmentation.

Every successful prospecting strategy is based on:
👉 Hyper-personalized campaigns
👉 Multichannel approaches

Don't miss the LGM Outreach Playbook 👉 https://t.co/RksDqz5Bp9

#outbound #salestips #salesautomation

[La Growth Machine @lgmrocks]

Want to find out more on how to leverage triggers?

Have a look at our guide 👉 https://t.co/D2Zxe0hesN

#outreach #salesautomation #leadgeneration #leadgen
10/10

[La Growth Machine @lgmrocks]

3️⃣

To mention your trigger, here are several possible formulations:

👉 I noticed that
👉 I observed that
👉 I'm writing to you because
👉 I spotted you at the trade show

8/10

[La Growth Machine @lgmrocks]

Then, complete your message with the following structure:

👉 Problem
👉 Value Proposition
👉 Benefits derived from your value proposition (quantified with for ex. customer use cases)
👉 Social Proof: famous clients...
👉 CTA: a soft CTA that encourages discussion

9/10

[La Growth Machine @lgmrocks]

2️⃣
Ex: You’re gearing up to launch a tool on Product Hunt aimed at its users.

➡️ Find a LinkedIn group with an interest in #ProductHunt
➡️ Export the members using #Sales Navigator ➡️ Import them into a new LGM audience for an upcoming campaign! 🥳

7/10

[La Growth Machine @lgmrocks]

📨 Reach out to your prospect when they need you most, by using #triggers or buyer intents.

How to detect buyer intents and leverage them effectively? Let’s have a look 👇
1/10

[La Growth Machine @lgmrocks]

1️⃣  Here some examples of tools to capture triggers:

@clearbit 🇺🇸: Tracks website visitors
Sales Navigator 🇺🇸: “Spotlights" feature
Pharow 🇫🇷: Technology insights

6/10

[La Growth Machine @lgmrocks]

Your To-Do list:

1️⃣ Identify your trigger
2️⃣ Build your #prospect list accordingly
3️⃣ Incorporate the trigger into your copywriting

5/10

[La Growth Machine @lgmrocks]

🧮 Segmenting based on buyer intents will yield:

👉 Targeted audience
👉 Better timing
👉 Stronger ice breaker
👉 Simplified #copywriting

4/10

[La Growth Machine @lgmrocks]

🔎 Some examples of triggers:

💼 Ongoing recruitment for a specific position
👨‍🎓 Recent job change
💰 Fundraising
📽️ Attendance to a webinar

3/10

[La Growth Machine @lgmrocks]

💡What is a buyer intent?

➡️ A buyer intent or trigger is a cue, based on an event, an action, or the behavior of a prospect or their company.
It informs you about the #buying #intent or the relevance of your offer to a prospect.

2/10

[La Growth Machine @lgmrocks]

How to segment quickly and efficiently? Use the right tools and strategy!
💡 Automate your prospecting while keeping it ultra-personalized.

Ready to hook future clients? 💰
Check out the LGM Outreach Playbook for more 👉 https://t.co/RksDqz5Bp9

#salestips #b2b

[La Growth Machine @lgmrocks]

❌ Stop sending generic LinkedIn connection requests.
✅ Impress your leads with personalized videos in your messages!

Stand out from the crowd by adding a human touch. With @sendspark and LGM, it’s easier than ever.

Check it out 👇
#outreach #AI #email #automation #leadgen

[La Growth Machine @lgmrocks]

3 goals for today:

👉 Pick the right segmentation criteria
👉 Choose your best segmentation strategies for 2024
👉 Find the perfect match for your target

Check out our LGM Outreach Playbook for more 👉 https://t.co/wXY1xcRIvQ

#salestips #b2bprospecting

[La Growth Machine @lgmrocks]

Spamming is pointless, segmenting is key 👊

Nailed your target? Great start ✅

This lets you finely segment your audience and avoid blasting 5k unqualified prospects with generic messages that end up in spam 🗑️

[La Growth Machine @lgmrocks]

@michelgagnon Easy and the most effective 🔥
Great job @michel!
Have you tried to add things like LinkedIn voice messages to your campaigns?