Liam Hooper | Ecommerce | Marketing | Analytics

Bringing ecommerce growth to the masses through strategy. I've worked with multiple ecommerce brands from Finisterre through to COAT. I talk all things growth.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

@SarahLevinger Ha I could definitely see this in the interior paint space I work in. Who hasn’t failed on trying that new colour.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Every brand that has been sending me messages in whatapp gets this one action ...

Instant block.

I just don't want my whatsapp full of brand junk.

Some won't mind it just like with SMS, but it's a no on my devices.

How are you feeling about whatsapp messages from brands?

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Monday's vibe during BFCM

Classic millennial behaviour

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

@DaveRekuc Add in some if(a2:a = “”,””, …) and you get the joy of it working to populated rows.

You can’t used SUM and some others in array though, but there are workarounds.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Even the department of f**king education is at it.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

F**k of with your "We're sorry" ads

Seriously, everyone is at it.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

On a serious one Meta

F**k off with this nonsense.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

It's a shame we can't do any better than sending early black Friday sale emails at the end of October.

It might work but got this shit is boring.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

You get content for ads
You get reach to the 95%
You build audiences over time.

It's easier said than done but the first step is changing the mindset to the channel.

Less fluffy
More focused

I'd suggest brands are better off starting earlier.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Let's be real here, 99% brands are still using the content playbook of yesterday.

This is very noticable in organic socials.

Boring content that makes me scroll on
Little to no true investment.
No testing and learning.
No consideration of placement.

creating a stale channel.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

The thing is, brands would rather just spend on performance.

I get it, it works great.

BUT they're missing the point.

Actually taking organic seriously, giving them a voice, a budget and trust will make paid investment easier over time.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Do you think Meta has gone too far on the algorithm checking for similarity?

The fact that different people can still be similar, or a change in background and so on.

There is only so much diversity you can create when Meta is so strict on their algorithm.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

It should be we need this role because of X and y. Their personality and experience should be aligned with our core goal and values.

Bring the clarity.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Brand leaders need to be clear on their goals.

This is what influences the strategy and inevitably, the tactics.

The difference is HUGE.

From

Timeframe
Cash
Markets
Channels
Existing and new product dev
...

Being some of the main known.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Then you have a lesser talked about influence.

Hiring people and importantly their personalities and mindset.

Creating a team that moves in one direction starts with the business direction.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

So, what are you going to do?

Me?

I'm just going to carry on as normal.

I'm interested to see how this pans out for brands especially before the BFCM period.

Is that core Meta buyer going to take the offer?

You know the millennial and up
Those with more disposable cash

Eeek

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Maybe that's millennial me.
I just feel they could make the Samsung experience, an actual experience.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

Samsung should pay people to be in their store.

I walked past the London store on Oxford Circus.

It's dead.

Loads of footfall.

You look in, the staff are standing there browsing their phones ready to pounce on the limited users that go in.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

As a user I want to go browse and seeing that doesn't feel welcoming.

Compared to the Apple store around the corner and it's rammed.
Part is new products
Part is brand
Part is location
However, if it was dead I wouldn't walk in there.

[Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_]

@obviceo First