Bringing ecommerce growth to the masses through strategy. I've worked with multiple ecommerce brands from Finisterre through to COAT. I talk all things growth.
Every brand that has been sending me messages in whatapp gets this one action ...
Instant block.
I just don't want my whatsapp full of brand junk.
Some won't mind it just like with SMS, but it's a no on my devices.
How are you feeling about whatsapp messages from brands?
@DaveRekuc Add in some if(a2:a = “”,””, …) and you get the joy of it working to populated rows.
You can’t used SUM and some others in array though, but there are workarounds.
You get content for ads
You get reach to the 95%
You build audiences over time.
It's easier said than done but the first step is changing the mindset to the channel.
Less fluffy
More focused
I'd suggest brands are better off starting earlier.
Let's be real here, 99% brands are still using the content playbook of yesterday.
This is very noticable in organic socials.
Boring content that makes me scroll on
Little to no true investment.
No testing and learning.
No consideration of placement.
creating a stale channel.
The thing is, brands would rather just spend on performance.
I get it, it works great.
BUT they're missing the point.
Actually taking organic seriously, giving them a voice, a budget and trust will make paid investment easier over time.
Do you think Meta has gone too far on the algorithm checking for similarity?
The fact that different people can still be similar, or a change in background and so on.
There is only so much diversity you can create when Meta is so strict on their algorithm.
It should be we need this role because of X and y. Their personality and experience should be aligned with our core goal and values.
Bring the clarity.
Brand leaders need to be clear on their goals.
This is what influences the strategy and inevitably, the tactics.
The difference is HUGE.
From
Timeframe
Cash
Markets
Channels
Existing and new product dev
...
Being some of the main known.
Then you have a lesser talked about influence.
Hiring people and importantly their personalities and mindset.
Creating a team that moves in one direction starts with the business direction.
So, what are you going to do?
Me?
I'm just going to carry on as normal.
I'm interested to see how this pans out for brands especially before the BFCM period.
Is that core Meta buyer going to take the offer?
You know the millennial and up
Those with more disposable cash
Eeek
Samsung should pay people to be in their store.
I walked past the London store on Oxford Circus.
It's dead.
Loads of footfall.
You look in, the staff are standing there browsing their phones ready to pounce on the limited users that go in.
As a user I want to go browse and seeing that doesn't feel welcoming.
Compared to the Apple store around the corner and it's rammed.
Part is new products
Part is brand
Part is location
However, if it was dead I wouldn't walk in there.