Liam

Liam | Founder’s Playbook
How winning companies grow-decoded.
Ads, offers, funnels & AI-run playbooks.
4× founder · 2 exits
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[Liam @liamsplaybook]

https://t.co/YVXdTJBOpD

[Liam @liamsplaybook]

Stop making more Meta ads.

Fix the first 10 words.

I analyzed 583 active creatives.

Among the 231 still running after 180+ days, the median opening hook was just 10 words.

Here’s the test I’d run before spending another $1

[Liam @liamsplaybook]

https://t.co/YVXdTJBOpD

[Liam @liamsplaybook]

The test:

1. Write a 7-word hook
2. Write a 10-word hook
3. Write a 16-word hook
4. Run all three against your control

Full data + methodology:

https://t.co/RTud4X8dMG

Reply with your offer + current hook.

I’ll rewrite a few.

[Liam @liamsplaybook]

https://t.co/YVXdTJBOpD

[Liam @liamsplaybook]

All 583, rebuilt every morning: https://t.co/bGaDn4hID2

[Liam @liamsplaybook]

I scraped 583 Meta ads that refuse to die.

Then checked how many follow the "rules":

"Use a number" → 17%
"Ask a question" → 9%
"UGC / first person" → 6%

The advice everyone sells is the advice the survivors ignore.

Live board 👇

[Liam @liamsplaybook]

Exactly. The schema matters more than the tool.

Once each signal is linked to a thesis → asset → response → opportunity, a spreadsheet stops being an archive and becomes a feedback system.

The real trick is recording which decision changed—not just collecting more data.

What fields have been most useful in your setup?

[Liam @liamsplaybook]

https://t.co/qrYInq9UUP

[Liam @liamsplaybook]

The real asset isn’t the content.

It’s the memory connecting:

Signal → Thesis → Asset → Response → Opportunity → Lesson

Tools change. Models improve. Workflows get copied.

But a company that remembers why customers responded starts every new loop smarter.

Reply "GROW" if you want the schema, prompts, and weekly checklist.

[Liam @liamsplaybook]

I turned the workflow into a free creator-store AI team folder.

If you want to build it yourself, copy the structure in the article.

If you want me to map it around your content, audience, and first digital product idea, send your profile or link-in-bio here:
https://t.co/4q7zPy6W5P

I’ll look for:
- the first offer I’d test
- the page angle I’d use
- 5 launch posts
- 3 follow-up messages
- the AI team folder I’d build for you

[Liam @liamsplaybook]

https://t.co/rEZJH4LvzS

[Liam @liamsplaybook]

I turned the workflow into a simple folder you can run with Claude Code or Codex:

/ugc-test-line
product.md
reviews.md
competitors.md
5 prompts
scorecard.md
learning-log.md

If you want me to run the first pass on your Shopify or TikTok Shop product, send one product URL here:

https://t.co/4q7zPy6ogh

I'll send back:

- 30 UGC angles
- 10 scored scripts
- 3 creator briefs
- 1 ranked winner

No full brief needed. The product page is enough to start.

[Liam @liamsplaybook]

https://t.co/umxBlKVfYI

[Liam @liamsplaybook]

Stop buying AI tools.

You don't need another dashboard. You counted the subscriptions and each one just gave you a faster place to do the work yourself.

You're not running a business. You're a very expensive router, copy-pasting between apps that each do ten percent of a real teammate's job.

What you wanted was never a tool. It was the work done.

So hire an AI team that does the doing, and keep the wheel: strategy, taste, the relationships, the last yes.

[Liam @liamsplaybook]

https://t.co/G1qQ7y8SPc

[Liam @liamsplaybook]

Free preview (your AI team on your business) + 2-min audit: https://t.co/LbwH95pNcY

[Liam @liamsplaybook]

https://t.co/G1qQ7y8SPc

[Liam @liamsplaybook]

@yoheinakajima So glad to hear that!

[Liam @liamsplaybook]

@pierreeliottlal Congrats on your journey. GTM

[Liam @liamsplaybook]

The free starting stack if you want to begin at zero today:

- Triage: Gmail + Gemini
- Drafts: Claude Projects or a custom GPT
- Confirmations: Stripe + Shopify native
- Research: Perplexity + NotebookLM
- Your rules, the company brain: a plain CLAUDE.md or AGENTS.md file

Start with one job, not five.

That 5th job, turning your rules into a layer the repeatable work actually runs on, is what myinc is: https://t.co/w2JztQTVTm

[Liam @liamsplaybook]

https://t.co/YTV6NRr50c

[Liam @liamsplaybook]

https://t.co/itI1IVEa8M