Liam Veregin

Founding Partner at Aplo Group. 150+ brands served.

Co-Founder at Allan. 1:1 personalized emails for DTC brands.

[Liam Veregin @LiamVeregin]

@markdmei @ecomchasedimond @getallanai Couldn't agree more

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Every once in a while, I see something in email and go… huh, why isn't this already how it works.

This is one of those.

It's called Allan.

Your designer stops building emails, they build blocks (heros, body copy, CTAs, product modules).

@getallanai sits on top of your ESP to assemble a different email per subscriber at send time.

Every element becomes part of a live multivariate test.

You've been sending one email to 50,000 people who have literally nothing in common.

Allan sends 50,000 versions and lets the data sort it out.

Same infrastructure. Completely different outcome.

Definitely worth a look → https://t.co/Slpkv5kluB

[Liam Veregin @LiamVeregin]

@ecomchasedimond @getallanai Thanks for the shoutout @ecomchasedimond! We're seeing some huge improvements with 1:1 personalization compared to static emails!

[Liam Veregin @LiamVeregin]

Check out the video below from The Ecom Scaling Show filmed in December and you’ll get your answer.

Timely episode as we kick 2026 off!

https://t.co/yvyt79F6IR

[Liam Veregin @LiamVeregin]

Every year one of the most common topics in DTC is rising CAC.

What if you started looking at CAC largely as a market driven variable in DTC, and didn’t blame it for all the headwinds you face?

What levers would you start pulling to withstand rising CAC & continue to scale?