Liam White

Co-Founder and CEO @doctor_wills building a healthy condiments business. Previously @jpmorgan. @forbes 30u30. Tweet about business, food, health and sport.

[Liam White @liamw7]

How I went from investment banking to making ketchup:

I graduated from Bristol University in 2015 and went into investment banking @jpmorgan as I thought it was the place where I'd learn the most and the quickest. I wasn't wrong.

Two years later I'd learnt a ton, loved my team but I was exhausted and I couldn't switch off outside of work.

I felt like I could have a crack at starting a company and didn't want to wait 10 years to speak to clients.

So I started networking and met two guys who had the idea for a healthy ketchup business. Some sauces are 50% sugar after all. Crazy...

Fast forward to 2023 and we are on the major supermarket shelves in the UK, export to 10 countries and have won 11 Great Taste awards on our products. After all, there's no point making the healthiest condiments if they don't taste delicious.

We're just getting started. Follow along on my journey here 👇

PS if you're thinking about exit opps from IB, never rule out ketchup...

[Liam White @liamw7]

@GMuscles @CraigHope_DM @Jack_Gaughan The balls are in Doddsy’s Opel, Mike

[Liam White @liamw7]

@FulhamishPod Tom topples Toon

[Liam White @liamw7]

@jesse_omezi Disagree. Best offensive player of all time, way better on D than he gets credit for (average to marginal net positive). Highest peak of all time in 2016

[Liam White @liamw7]

@ajigsayomide MBDTF is the most perfect project I’ve heard

[Liam White @liamw7]

@Tim3StampDriZzy Headlines

[Liam White @liamw7]

@ihabs11_ Tuscan Leather for sure #1

[Liam White @liamw7]

@trustissuezzz Tuscan Leather unmatched for me

[Liam White @liamw7]

@Spotify U with me and 9

[Liam White @liamw7]

@DrakeDirect @Drake U With Me and 9

[Liam White @liamw7]

@musicradarHQ Jaded

[Liam White @liamw7]

@maintishe Jaded

[Liam White @liamw7]

@FT_Merchant05 2021 & 2022 👨‍🍳

[Liam White @liamw7]

@davidlee Elon massively values it - all part of the product selling itself

[Liam White @liamw7]

@ClappedCollins Wardell Stephen Curry

[Liam White @liamw7]

@_billyreid This is Steph Curry 2016 unanimous MVP level

[Liam White @liamw7]

@FastbreakHoops5 Obviously Steph

[Liam White @liamw7]

@kenzofuku Celebrini is our second option rn

[Liam White @liamw7]

@sm Great for families and great for making families

[Liam White @liamw7]

@sixthmanjake How can you not love Ant

[Liam White @liamw7]

@walls_jason1 This is so so good