MySpace is coming back 💻📲
And this time the people who actually own it are saying it out loud.
Here’s the full story — no nostalgia filter, just the facts.
How it started
August 1, 2003. Tom Anderson and Chris DeWolfe launch MySpace out of a Los Angeles internet marketing company. It was built as a more open, customizable alternative to Friendster. Users could code their own layouts, upload music, rank their Top 8 friends, and make their page look however they wanted.
By 2006 it was the most visited website in the United States — bigger than Google and Yahoo in some traffic rankings. At its peak it had well over 100 million users and was adding hundreds of thousands of new accounts every single day. It was the internet’s living room, music discovery engine, and teenage identity factory all at once.
How it got taken down
In July 2005, News Corporation (Rupert Murdoch) bought the company for $580 million. That deal changed everything.
MySpace stopped being treated like a product and started being treated like a media property that needed to hit aggressive revenue targets. A massive $900 million advertising deal with Google flooded the site with intrusive ads. The platform became bloated, slow, and full of spam. Technical debt piled up. Management churned.
Meanwhile Facebook offered something cleaner, faster, and more consistent. By 2008–2009 the migration was already happening. In 2011 News Corp sold MySpace for just $35 million — a 94% collapse in value in six years.
Why the current owners want it back
Chris and Tim Vanderhook (through Viant Technology) have owned MySpace since 2011. In the new 2026 documentary Myspace, they finally said the quiet part out loud:
“We still own Myspace. We are stewards of the Myspace brand at this point, and we are going to relaunch Myspace. We’re just waiting for the right time to do it. And if that one doesn’t work, we’ll do it again.”
Their bet is simple: people are exhausted by algorithm-driven feeds that are designed to keep you scrolling, not connecting. Original co-founder Chris DeWolfe has said the same thing — that the addictive, programmed nature of modern social media is the opening.
Why people should actually go back
Because the current platforms optimized for engagement metrics, not human ones.
MySpace at its best gave you ownership. You controlled how your page looked. You chose what music played when someone visited. Your Top 8 was a public declaration of who mattered to you. It felt personal in a way most modern platforms never have.
If they can bring back even a modern version of that control — without the spam and the bloat — it hits a real nerve in 2026.
So real talk:
Would you actually leave Facebook, Instagram, or even X if MySpace came back with the soul intact?
Would you rebuild a profile from scratch?
Would you rank a new Top 8?
Drop your honest answer.
I’m reading every reply. 🦉
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