Omg, this is the best marketing play I’ve seen in a long time.
Molson, a beer company and partner for the PWHL, or the Professional Women’s Hockey League, decided to re-vamp the jerseys for the league to announce their partnership.
They saw a problem: many of the women on the team have long hair, so while they are playing… their names are covered.
Molson's solution? Put the players' names on the bottom of the jerseys and their sponsorship logo on the top.
“We covered our name so hers could be seen.”
To make it even better, the campaign was launched on International Women’s Day.
What do you think? Because I think it’s SO GOOD.
jesse palmer: “a historic moment is about to happen and bachelor nation is going to be shook”
bachelor nation when this historic moment (that will end up not being that big of deal like always) happens:
#TheBachelorette
Our child will be absent from school in support of the support staff.
What’s best for our children is to have the absolute best care which is provided by the secretaries, EAs and custodians. They deserve to be appreciated, acknowledged and treated fairly #CUPEStrong