Max Brown

Industry secrets 🙊 from an agency owner. I write about the latest tools & tactics to give you & your start-up a boost. ⚠️ Warning not all serious. ⚠️

[Max Brown @liftofflibrary]

@thejoshloh @figma RSVP

[Max Brown @liftofflibrary]

3 top tips for networking with yourself.

1. Journal on the hour every hour.
2. Talk to yourself in the mirror.
3. Luxury business cards.

[Max Brown @liftofflibrary]

and always remember...

Websites don't sell products,
words do.

[Max Brown @liftofflibrary]

The simplest rule for writing a good landing page headline.

Don't be all things to everyone, be one thing to someone.

That someone will listen but everyone won't.

[Max Brown @liftofflibrary]

Rule 3.

Functional over emotional.

Leave emotional messaging to coca-cola and KitKat. We all know what a KitKat is we don't know what your product is.

So tell the world and keep it simple. Software tends to be more complicated than chocolate.

You don't sell happiness.

[Max Brown @liftofflibrary]

The Do's and Don't of writing product landing page headlines.

It's easy to get over excited and imaginative with words, they usually end up meaning less and converting worse.

This thread gives you actionable tips and tricks with examples for how to write stellar headlines.

[Max Brown @liftofflibrary]

Rule 2.

Keep it simple, make it snappy.

It doesn't need to be unique, clever or emotional.

Your one and only goal above the fold is to lead with clarity and confidence.

People will scroll to learn more and take action if your clear and confident.

[Max Brown @liftofflibrary]

I will be creating a few resources to help market this library.

1. Ultimate brand Strategy workbook.
2. How to write a landing page headline workshop template.
3. The bestest brief template.

[Max Brown @liftofflibrary]

One of the things I've always done without really thinking about it is collect things. I have been collecting tools and resources to help start-ups grow and am creating a library and newsletter https://t.co/TF2saYd3nk

[Max Brown @liftofflibrary]

The fastest = 1 benefit
Take payments = 1 feature
Tableside = 1 context
Restaurant= 1 audience

Don't be all things to everyone be one thing to someone.

[Max Brown @liftofflibrary]

You may well be an all-in-one digital hospitality eco system to take and manage orders and payments quickly for front and back of house for restaurant, bars and cafes.

But you lead with...

The fastest way to take payments tableside in restaurants.

Let's break it down...

[Max Brown @liftofflibrary]

What works about this headline and above fold?

Single feature ✅
Single benefit ✅
Time frame ✅
Call to action ✅

It's so easy to get carried away with headlines and over complicated things.

[Max Brown @liftofflibrary]

Platform of the day. 💯✅

@PullNow

A platform that allows you to get paid in advance of your salary today.

Also a beautifully and well thought through landing page. 👌

[Max Brown @liftofflibrary]

@GeorgiePRBrown SEO

[Max Brown @liftofflibrary]

@joe_portsmouth copy

[Max Brown @liftofflibrary]

These are the backbone of our studio tech stack. @Airtable @Webflow are the OG's

[Seth Kramer @sethjkramer]

If you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like Airbnb

[Seth Kramer @sethjkramer]

If you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like AirbnIf you've been wanting to learn no-code, now is the time.

Learn by doing with 50+ project-based tutorials, including:

- an AI chatbot like ChatGPT
- a social network like Reddit
- a marketplace like Airbnb

[Max Brown @liftofflibrary]

How much does it cost?

£4000

Don't be fooled into spending £30k on branding before you have established traction or verified your product in the market.

[Max Brown @liftofflibrary]

Minimum Viable Branding ©

When you are launching a brand to market, very much like launching a product to market. You need to take a tactical and minimal approach to learn and test your branding and messaging.

Then iterate and refine.

[Max Brown @liftofflibrary]

Day 8-10:

We create website and product mockups and our copywriter writes a marketing message framework to help you write effortless marketing copy.