Our 2026 playbook has been our most downloaded resource this year.
We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing.
The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative.
Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now.
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🚨 RIP Creative Strategists
EcomClaw makes all of these while you are asleep
It does research on your customer avatar
And you wake up with 50+ new concepts and statics
Get set-up in 1 minute
RT + Comment “EcomClaw” and we'll send you instructions
We spend £100M annually on Meta. I'm giving away a free guide on exactly what's working right now.
At that level of spend, across 50+ DTC accounts, you see things most brands never will.
Which structures are holding. Which creatives are compounding. Where budgets are bleeding and why.
Meta has changed more in the last 18 months than in the five years before it.
Andromeda is now fully live. Creative is the primary targeting signal. And the old playbook (defined audiences, incremental iterations, scale what works) is quietly killing performance for brands that haven't adapted.
The ones pulling ahead aren't spending more. They're feeding the algorithm differently.
Persona-first creative. Strategic diversity. Systems that compound, not just volume.
That's what this guide captures.
"Proven Meta Strategies: Moves That Are Working Right Now" - everything we're running at £100M/year, written down.
→ How Andromeda actually works and what it means for creative
→ Persona-first foundations: why the same message to everyone is your biggest performance leak
→ Creative diversity done right and how to build for it systematically
→ The creative hierarchy: scaling winners without starting from scratch
→ Account structure, partnership ads, organic/paid alignment, AI tools, multi-market frameworks
Retweet this post and comment META below and I'll send it straight to your DMs
We've pulled everything we know about incremental reach into one guide. Here's how to diagnose it, measure it, and fix it.
Your CPA doesn't spike randomly. It spikes because your account ran out of new people to show ads to.
Incremental reach is the one Meta metric that predicts problems before they show up in your CPA. Most brands aren't tracking it. Most brands find out they have a saturation problem when costs have already risen and scaling has already stalled.
It covers how Meta's AI (Andromeda, GEM, and Lattice) creates saturation at scale without you realising, the three ways to actually measure your incremental reach today, and the six levers we use with 8 and 9-figure brands to grow it - in the right order.
If your CPAs are creeping up, your new creative is fatiguing faster than it used to, or scaling spend just isn't moving the needle - this is where to start.
Want it?
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Comment “incremental reach” and I’ll send it over
Nano Banana + N8N = AI Creatives Factory
This AI system creates scroll-stopping visuals at scale using Google's newest image model.
No designers. No agencies. No $50K creative budgets.
Just endless professional-grade ads that look like top brands made them.
Here's how it works:
→ Upload your product catalog to Airtable
→ N8N automation scrapes product details and images
→ Nano Banana creates multiple creative angles for each product
→ System generates different backgrounds, styles, and compositions automatically
→ All variations get organized in Airtable with performance tracking ready
Each visual pennies to generate.
You own 100% of the assets forever.
Runs 24/7 without touching it.
While competitors spend hours in Photoshop or pay agencies thousands per month, you'll be cranking out unlimited variations automatically.
Perfect brand consistency across every creative.
Built 100% in N8N.
Want the complete workflow?
Comment "NANO" + RT + Like
I'll DM you the entire N8N template + Airtable setup
(Must be following so I can DM)
Skip this and keep paying designers $200 per ad variation.