Salil Jain

[Salil Jain @lilasdj]

@InspVisuals @StefanGeorgi @zachmstuck DM me as well pls :)

[Adam Gillman @AdamGillman]

I hosted a $260M+ Ecom Masterclass in front of 12K followers.

How we generated $100M+ in annual revenue fully bootstrapped.

30 minutes long. Every step laid out.

Usually reserved for operators paying $10K+/month to access me directly.

BUT I'm releasing the full recording FREE for the next 24 hours.

What I revealed:

How we went from $0 to $103M in annual revenue without raising a single dollar

The exact influencer system that drove growth — 500+ creators tested, 50 on retainer for 3+ years

The unit economics framework every DTC brand needs before spending a dollar on ads

How we structured subscription from day one and why it made the $260M exit possible

What's covered:

The 80% gross margin target and exactly how to hit it

How to whitelist influencer creative and cut your paid CAC in half

The CFO hire that changed everything — why cash visibility is a growth function

How we ran the acquisition process and closed at $260M on December 23rd

DELETING IN 24 HOURS

Comment "MASTERCLASS" and I'll DM you the link

**must be following + retweet

[Salil Jain @lilasdj]

@AdamGillman MASTERCLASS

[Salil Jain @lilasdj]

@MaxGrant__ Curious, who would you recommend quoting with that would be $50-$100k cheaper than Klaviyo?

[Salil Jain @lilasdj]

@recap_david CALICO

[Salil Jain @lilasdj]

@Nick_5anchez playkit report

[Salil Jain @lilasdj]

@danifesto Memory

[Salil Jain @lilasdj]

@MrBeast @MrBeast Or you tell me what works :) Just trying to make his year and help get people clean water at the same time!

[Salil Jain @lilasdj]

@MrBeast Replied to the previous tweet. Got a 7 year old creator who loves you. Would be the highlight of his life.

[Salil Jain @lilasdj]

@MrBeast Would you be game for a 7 year old boy with no followers (because his dad just made his videos public so that he could message you lol). Would be the highlight of his life. https://t.co/O9dwY8pA8e

[Salil Jain @lilasdj]

@Aazarshad ads

[Salil Jain @lilasdj]

@MattOrlic QURE

[Salil Jain @lilasdj]

@sourfraser Poppy

[Salil Jain @lilasdj]

@mattmerrick16 niche

[Salil Jain @lilasdj]

@mattmerrick16 niche

[Salil Jain @lilasdj]

@saimagnate send

[Saim @saimagnate]

I made a scriptwriting guide that broke ChatGPT, you now have 72h to get it.

Follow,RT + Comment “send” and I’ll send it to you.

[Salil Jain @lilasdj]

@LessEgoMoreData Big 3

[Salil Jain @lilasdj]

@oliverwhudson ALO

[Salil Jain @lilasdj]

@oliverwhudson ALO

[Olly Hudson @oliverwhudson]

We’ve just spent hours breaking down the $250M strategy of one of the fastest-growing DTC activewear brands in the game for you to replicate and steal.

This isn’t just another activewear brand. Alo has carved out a premium position through a curated lifestyle, not just selling products. Think luxury design, celeb-backed influencer marketing, and a DTC model that delivers sleek, serene, elevated touchpoints across every channel.

Their funnel feels as polished as their visuals and we unpacked exactly how they’ve built it.

- A complete *top-to-bottom* breakdown of Alo Yoga’s funnel structure
- Analysis of each creative asset by stage (TOF, MOF, BOF)
- Examples of messaging, angles, and hooks that convert
- Landing page flow and CRO strategy
- Key takeaways on how to structure your own high-performing funnel
- Bonus: Framework annotations you can steal for your own brand

From persona-led product segmentation to offline community building and mood-led storytelling, this breakdown covers how Alo Yoga is winning *and* where there’s still room to go deeper (yes, we spotted the gaps too).

Want access?

1. Retweet this post
2. Comment: “ALO”
3. Make sure you're following so I can DM you