Raul Lince

Founder, Grid Communications, an independent creative agency in Miami & Toronto. We’ve collaborated with brands including: Jägermeister, DSW & Fuku.

[Kitch @getkitchapp]

Nobody hands you a map.

So we made one.

The Restaurant Stack is a free field guide for independent restaurant operators. It breaks down the tools, costs, overlaps, and quiet leaks behind running a restaurant.

Download it: https://t.co/RXSH7Zj0kl

[Raul Lince @linceinprogress]

I’ve been the agency.
I’ve been the client.
I’ve hired the agency.

The problem isn’t the work.
It’s the trust.

No trust, no outcome.

[Raul Lince @linceinprogress]

A major clothing brand reached out.
Big budget.

We told them not to hire us.

They didn’t need an agency.
They needed an hour and a whiteboard.

That was it.

[grid @gridbrandsgroup]

no timeline no cry

[grid @gridbrandsgroup]

You cut the agency
Now your intern is rewriting your brand voice at 11:42pm

https://t.co/raQNp10PA1

[grid @gridbrandsgroup]

It was a good idea
Until it got formatted to death

[grid @gridbrandsgroup]

They didn’t skip it.
They never even saw it.
We broke down the 6-second scroll test — and turned it into a carousel you should probably look at before you hit publish again.

[grid @gridbrandsgroup]

It’s not your platform.
It’s not your team.
It’s your system.
You’re doing too much—and getting too little.
🧵 3 signs it’s time to stop doing social in-house (and what to do instead):

https://t.co/wwH7ieAmlo

[grid @gridbrandsgroup]

No fluff. No friction.
Just a clean, on-brand landing page for Grand & Toy and Simcoe Office Products.

[grid @gridbrandsgroup]

It didn’t need strategy.
It needed instinct.
And signal.
And 20 minutes.

[grid @gridbrandsgroup]

Boozy popsicles. Bold photography.
Goodfood’s poptails, made to move feeds

[grid @gridbrandsgroup]

If the algorithm was the problem, the best brands would be silent too.

[grid @gridbrandsgroup]

Organic reach: gone. Algorithm: burning. CMO: ‘Why aren’t we viral yet?

[grid @gridbrandsgroup]

We built the heat.
We built the hype.

Full-service social for Mucho Burrito — including the Ghost Pepper launch that lit up feeds (and taste buds).

#WeMakeStupid #MuchoBurrito #SocialMediaAgency

[grid @gridbrandsgroup]

Struggling to stand out online?

Our latest article shows how short-form videos capture attention in seconds-and how podcasts add extra depth to your storytelling.

Ready to boost engagement and transform your content strategy?

Read the full article-link in bio.

[Raul Lince @linceinprogress]

If you’re feeling stuck today, remember: the path forward is rarely smooth, but it’s always worth it.

Keep pushing, keep learning, and most importantly, keep believing in what you’re building.

[Raul Lince @linceinprogress]

When I first started out, I thought success was a straight line. The reality?

It’s anything but. The setbacks we face are often the best teachers. Every failure I’ve encountered has been a lesson, a chance to refine my approach and come back stronger.

[Inverse Cramer @CramerTracker]

“Get me in whatever that cat is buying”

[Raul Lince @linceinprogress]

Just another day 🎥

[Raul Lince @linceinprogress]

Turning “Why?” into “Why not?”.

#thinkstupid

https://t.co/nKBQwabmUV