Genuine question: What is the strategy to keep the momentum going for In Love Forever?
The series is airing right now, yet there’s no confirmed EP2 promo, no clear word on LingOrm reaction videos, limited behind-the-scenes content, and little content with subtitles for international fans. Meanwhile, other projects continue to receive promotion.
Momentum doesn’t maintain itself. Official content between episodes keeps existing fans engaged and helps attract new viewers.
Fans can stream, trend, buy tickets, and support brands, but they can’t be expected to carry the entire marketing campaign. So what’s the plan to sustain the hype throughout the series?
@LingOrmCH3@Ch3Thailand_33
When ILF is now showing but they can’t even get the girls to promote their own series every week, book them a day where they can sit and react on their own series, give them vlogs where they can play as their characters, while showing fans LingOrm are preparing for the KK fanmeeting.