Uber switched off ~$100M of ads in 2017.
App installs didn't change.
A big chunk of those "clicks" were bots and fake apps taking credit. That's click fraud.
3 signs: clicks β sales flat, clicks from places you don't sell, instant bounces.
Coinbase's Super Bowl ad had no actors and no words. Just a bouncing QR code.
Static QR = link stuck forever
Dynamic QR = change it anytime + count scans
Printing one? Go dynamic, leave a white border, size it for distance, test before you print.
Half the links in US Supreme Court rulings no longer lead to what was cited. (Harvard Law, 2014)
38% of web pages from 2013 are gone. (Pew, 2024)
That's link rot, and it's happening to your bio links, QR codes and old emails too. ππ
https://t.co/UGJS9ICN48
You can now make tracked links just by asking your AI. π€
linkutm's MCP Server works with Claude, ChatGPT, Cursor & VS Code:
π create links with UTMs
π pull click stats into the chat
ποΈ manage folders, tags, templates
Only sees the workspace you connect.
What does a link do all day? π
π·οΈ wears name tags so you know where clicks came from
π± sends iPhone & Android users to different pages
π routes visitors by country
ποΈ goes live (and expires) on schedule
π reports back every night
One link. A pretty smart one.
2012: The Atlantic found 56.5% of its social traffic came from private shares analytics couldn't see. π
That's dark social: WhatsApp, DMs, Slack, email. It shows up as "direct".
Count only what you can see β cut what's working.
https://t.co/a7N7L4wcgQ
Someone is sending you customers every day, and you don't know who. π΅οΈ
Meera doubled her ad budget. Nothing changed.
She tagged every link: ads, WhatsApp, the QR on her packaging.
Winner? The QR on the box. People were buying gifts. π
Start free at : https://t.co/wu6sMdqDrJ
You paid for that click. So why is someone else's ad showing first? π
Some link tools now show ads before your page, plus 5-link limits, click caps, locked links and zero analytics.
linkutm goes straight to your page. No ads, even on free. π³
3 ads helped you make 1 sale. Who gets the credit? π
Last-click β email: 100%
First-click β Facebook: 100%
Linear β 33% each
Same sale, 3 different heroes, and the "hero" gets next month's budget.
Untagged links show up as "direct" and break every model.
Your "Direct" traffic in GA4 probably isn't direct.
Clicks from WhatsApp, Slack, PDFs and some email apps land there because GA4 can't see a source.
If Direct is way above ~20% of your traffic, your links aren't tagged.
Fix: UTM every link you share. π―
linkutm is coming to your phone. π±
Create UTM links, design QR codes and track every click, right from your pocket.
iOS + Android. Coming soon. π
Finding out how ONE campaign link performed in GA4 shouldn't take 30 minutes of filters.
In linkutm: connect GA4 once β click the link β its GA4 data is right there.
Users, sessions, conversions, countries, referrers. No digging.
we used to keep 6 tabs open to make one tracked link.
utm builder, spreadsheet, the page itself. copy, switch, paste, type.
a typo broke our ga4 data for a week.
so we built linkutm for chrome. one click, saved link, no typos.
free on the chrome web store.