.@McDonalds Global Director, Social Media & Content Marketing, @D_Stro explains that when it comes to data, it is important for consumers to understand the benefits of sharing information. “Understanding and education will make people more comfortable.” #PRCgetsPRsonal
.@chicagobulls Vice President, Marketing & Communications, @segoodenow further explains the importance of building on the brand’s past (i.e. Michael Jordan), but not being stuck in it. #PRCgetsPRsonal