Christopher Nolan says the biggest risk with blockbuster films is to play it safe.
“[It] doesn’t work. The audience is looking for something new.”
(Source: https://t.co/ovtqR195Gx)
A long awaited sequel to HAPPY GILMORE hit streaming mere days ago and the conversation has already died because everyone on earth watched it at home and moved on. Meanwhile theatrical films that opened weeks ago (SUPERMAN, EDDINGTON, etc) continue to be talked about.
Nothing beats the theatrical release.