Graeme Littlejohn

Not grumpy | Director of Strategy & Communications @ScotchWhiskySWA 🥃 | #SupportScotch | Views my own

[Scotch Whisky Association @ScotchWhiskySWA]

The #ScotchWhisky industry is taking action to promote responsible consumption and tackle harmful drinking through:

🏷️Responsible Marketing
🤳Consumer information
📚 Education
🔞 Initiatives to tackle harmful drinking

Our latest 'Matured to be Enjoyed Responsibly' report demonstrates how producers are working to ensure responsible enjoyment remains at the heart of our industry.

[Scotch Whisky Association @ScotchWhiskySWA]

From grain to glass, Scotch Whisky relies on high-quality cereals supplied by dedicated growers across Scotland. This is the foundation of the strong ties between Scotch Whisky and Scottish agriculture.

Last week, our team joined supply chain partners @NFUStweets at Girvan Distillery to discuss how we can work together to support the future success of our industries.

[Scotch Whisky Association @ScotchWhiskySWA]

There’s no one way to enjoy Scotch Whisky 🥃✨

For journalist and content creator @juliabryce92, a Scotch Whisky Mule is one of her #FavouriteServes 👇

🥃 50ml Scotch Whisky
🍋 15ml lime juice
🍯 10ml sugar syrup
✨ Topped with ginger beer
🌿 Fresh mint to garnish

What’s your favourite serve?

[Scotch Whisky Association @ScotchWhiskySWA]

How do your drinks stack up?

Scotch Whisky, wine, beer, whisky highball — they all contain different amounts of alcohol. 🥃

Stick to the Chief Medical Officer’s guidance: no more than 14 units a week.

Know your units. Drink Responsibly.

Learn more about our #MadeToBeMeasured

[Scotch Whisky Association @ScotchWhiskySWA]

📝 In the sixth edition of our 'Matured to be Enjoyed Responsibly' report, we're highlighting the wide range of initiatives the sector is delivering to support responsible enjoyment of #ScotchWhisky.

From responsible marketing and consumer education, to partnerships and grassroots programmes, the industry is continuing to play its part.

SWA Chief Executive @MarkAGKent said: "The Scotch Whisky industry takes its role in promoting responsible consumption and tackling harmful drinking seriously [...]"

🔗 Read the full report here: https://t.co/C5gYGcDUtH

[The Yorkshire Post @yorkshirepost]

https://t.co/Q5C6F6erQV Cut spirits duty to save pubs, distillers tell Rachel Reeves

[Graeme Littlejohn @littlegrumpyG]

Congratulations to @JohnSwinney on being elected First Minister by @ScotParl

During the election, he pledged he would "always stand up for Scotland’s whisky industry"

The #ScotchWhisky industry looks forward to working with him to deliver for the industry at home and overseas

[Scotch Whisky Association @ScotchWhiskySWA]

Congratulations to @JohnSwinney MSP on his re-election as Scotland's First Minister.

🗨️Chief Executive @MarkAGKent said: “On behalf of the Scotch Whisky industry, I congratulate John Swinney on his re-election as First Minister of Scotland. We welcome the new government’s manifesto commitment to set up a National Council for Economic Growth and we look forward to collaborating with them to boost our sector’s contribution to Scotland's economy..."

🔗 Read the full statement: https://t.co/S2LPFZYpkD

[Graeme Littlejohn @littlegrumpyG]

See that red line? That's the UK - more specifically that is the increase in UK spirits duty over the last three years, compared to other European countries

It has increased by 17% since 2023, or faster than all but 6 European countries and double the average across the EU

@hmtreasury should #SupportScotch and ensure that line moves no further

[Scotch Whisky Association @ScotchWhiskySWA]

🥃 From more than 150 distilleries to glasses around the world.

This #WorldWhiskyDay, we’re launching our 2026 Scotch Whisky Distillery Map 🗺️

From Islay to Speyside, Scotland is home to the world’s greatest concentration of whisky production.

💬 How many Scotch Whisky distilleries have you visited?

📍 Explore the map: https://t.co/IJZcUeecRp

[Scotch Whisky Association @ScotchWhiskySWA]

Welcoming the Welsh Government’s manifesto commitment to a pragmatic, workable approach to a Deposit Return Scheme 🤝

Recognising the practical challenges around including glass from the outset, while supporting a UK-wide scheme for plastic and metal drinks containers initially, is an important step towards protecting smooth trading across all four nations.

Collaboration across industry and government is key.

@wstauk @BritGlass

[WSTA @wstauk]

The WSTA, Scotch Whisky Association and British Glass react to the formation of a Plaid Cymru Government in Wales.

#WSTA #PlaidCymru @ScotchWhiskySWA @BritGlass

[Scotch Whisky Association @ScotchWhiskySWA]

A new Parliament, a new opportunity to #SupportScotch 🏴󠁧󠁢󠁳󠁣󠁴󠁿🥃

Congratulations to all newly elected and re-elected MSPs following the 2026 Scottish Parliament election. We look forward to working with members from across the political spectrum to support growth, investment and jobs in Scotland’s Scotch Whisky industry.

With the backing of the next Scottish Parliament, Scotch Whisky can continue to deliver growth and investment for communities across Scotland.

#ScotchWhisky #ScottishParliament #Scotland #WhiskyMakesScotland

[Graeme Littlejohn @littlegrumpyG]

Is @willie_rennie the first MSP after the @ScotParl election to visit a #ScotchWhisky distillery...?

[Willie Rennie @willie_rennie]

After being re-elected as the MSP for North East Fife I was straight back to work, making visits across the constituency the day after the results were declared. Thank you again to everyone for your support and for allowing me to continue my work representing this fantastic area.

[Graeme Littlejohn @littlegrumpyG]

With Gordon Brown appointed as an advisor to the PM, a reminder that as Chancellor he froze spirits duty for 11 years in a row, catalysing revenue growth of over £800m

Perhaps something for @hmtreasury to think about given the 17% rise over the last 3 years has led to revenue falling by almost £100m...

@ScotchWhiskySWA | @wstauk | @SpiritsAlliance

[Graeme Littlejohn @littlegrumpyG]

Long day of punditry, but they saved the best to last...

@HolyroodSources doing their first live broadcast from the Scottish Parliament - sponsored by @ScotchWhiskySWA

And great to see @wendychambLD, Chair of the #ScotchWhisky APPG, give her take on the Scottish elections

[Holyrood Sources @HolyroodSources]

🔴TONIGHT FROM 7pm…

Our first ever livestream, our own outside broadcast, live from the Scottish Parliament.

Join @calumam, @akmaciver and @geoffaberdein for reaction to and analysis of the results of Scotland’s election.

Join us on YouTube.

[Scotch Whisky Association @ScotchWhiskySWA]

We’re #PromotingScotch as Scotland heads to the polls 🗳️🥃

Over the past 12 months, we’ve been taking our message directly to Scottish Parliamentary candidates. By welcoming them to distilleries and industry sites across the country, we're ensuring they witness the impact of our sector in their own would-be constituencies first-hand to see how #WhiskyMakesScotland.

Scotch Whisky is more than a global icon. It’s one of Scotland’s leading exports, an engine of economic growth and a major employer.

By engaging with candidates from all parties, we’re making a clear case for continued support so our industry can keep investing, driving sustainable growth and playing a leading role in Scotland’s future. 🌍

#ScotchWhisky #ScottishElections #Holyrood26

[Graeme Littlejohn @littlegrumpyG]

🗳️Tomorrow, Scotland goes to the polls

#ScotchWhisky, our national drink, is rooted in communities & enjoyed responsibly around the world

This is how #WhiskyMakesScotland, and why the MSPs elected tomorrow should work with @ScotchWhiskySWA to help to shape a positive future for an industry we should all be proud of 👇