This is the reason why I am learning copywriting now.
I created a product that did over 30 sales and then stopped selling. I changed ad creatives, targeting, etc. yet nothing worked.
I thought I needed a new product and created a new product; it didn't sell one๐.
Your Meta Ads don't need to be "better."
Your economics might need to be better.
I've seen people obsess over:
CTR.
CPC.
CPM.
ROAS.
Campaign structure.
While ignoring the thing underneath all of it:
The offer.
If I send 1,000 people to a terrible offer, better targeting doesn't save me.
If I send 1,000 qualified people to an irresistible offer with terrible campaign execution, I still have a problem.
That's why I don't think of:
Product.
Offer.
Creative.
Traffic.
As separate things.
They're connected.
The ad gets attention.
The offer converts the attention.
The economics determine whether you can scale it.
That's the game.
@Ibb_Sadiq That's how I know the offer for the new product is terrible.
The sales page copy is terrible because tell me why over 1.5k impressions with over 500 pageviews yet 0 sales?
@Ibb_Sadiq This is the reason why I am learning copywriting now.
I created a product that did over 30 sales and then stopped selling. I changed ad creatives, targeting, etc. yet nothing worked.
I thought I needed a new product and created a new product; it didn't sell one๐.
@CopyWithOlli Yes. I created a product, ran a Meta ad, and made some sales but it stopped selling.
I created a new product and ran a Meta ad, but this time there were no sales.
The sales page is receiving traffic but not converting; I think it's the copy on the page.
some where in June this year, I created an ebook that teaches students how to study with AI and pass their exam.
I hosted a webinar on it and sold some.
I sold some more with meta ad.
Then I tried to sell another digital product with meta ad and it failed.