We produce sustainable goods inspired by LA’s coastal urban culture to fund clean water wells and water stations in the U.S., South Africa, Uganda, and Madagascar.
The name Improper Etiquette celebrates irreverent authenticity.
Live improper!
Less than 2 weeks until improper NYC! It's on Saturday, May 17th at 5pm ET. Bring your friends out in support of clean water initiatives in Madagascar while rocking out to Love Butter!
RSVP below!
https://t.co/yhJ9ywGslT
Ryder and Ryan securing some shut-eye at Riverside Campgrounds in Big Sur, CA in 2018–8 months before Improper Etiquette’s launch. The cellular-less and riveting conditions of Big Sur provided an inspiring forum for Ryder and Ryan as they conceived of Improper. 5 years ago!
Had a fantastic conversation with Pete Sousa (@peteysousa) on his podcast The Payoff hosted by @network_rogue. Thank you for having me, Pete!
https://t.co/Oj6cMPPRVF
Peter (pictured) lives in Sibanga Village, Uganda. Peter contracted cerebral malaria in 2005, leading him to go blind. We produce goods to support people like Peter and address issues of water insecurity in places where diseases, infections, and viruses are alarmingly prevalent.
In Madagascar, cyclones and drought have made families vulnerable, with children like Cendrinah, Francine, and Jocelyne overcoming hurdles to pursue their education. UNICEF continues to support through a multisectoral response. Explore our photo report ➡️
https://t.co/Qno67DtMgM
Ryan Parks, a PhD student in earth and climate sciences advised by Brian McAdoo, is working with biology PhD student Elise Paietta to understand the role flooding can play in the transmission of viruses between humans and wildlife.
https://t.co/BpNvJXB6sG
The PlanetLab @DukeU is working to understand how humans are impacting the Earth in ways that compromise our own health and well-being in order to create truly sustainable solutions.
@DukeEnvironment@DukeUClimate@radtsunami
The 2021 Xmas shirt is almost sold out! And we want to highlight the people behind it. @liveimproper a philanthropic lifestyle brand comprised of 4-20-somethings from the South Bay, who practice environmental sustainability to support the homeless in the Los Angeles community!
The 2021 Christmas shirt is now in stock! This year, we collaborated on the shirt with @liveimproper and local artist Casey Montz and we're selling these shirts in support of @TheLAMission! Shirts are available in the taproom. Get one before they're gone!
In Los Angeles County we have the highest number of homeless veterans in the country. I was one of them. Today I’m proud of my service and being able to honor and support my fellow veterans - housed and unhoused.
We understand that the success of IE depends on a healthy planet—all of our products’ materials come from the natural world. Without the earth’s resources, we would have no shirts or surfboards to sell. We only source sustainable fibers and are constantly minimizing our footprint