You can give away $6,000 of your best thinking on a sales call and it ends with a polite "we'll be in touch".
I've been in sales for years, and the first call is for finding out whether there's a deal. If the buyer knows nothing about how you think, you spend the hour proving yourself by solving their problem for free, and they go off and do it themselves.
Put out one sharp piece on the problem you fix so buyers read it before they book, and the call goes on price and start date instead.
Referrals are a brilliant way to run a consulting business, right up until the month they stop.
A freelance marketing consultant can coast for years on word of mouth, then one client cuts their budget and another brings the work in house, and suddenly the person who was turning down projects in spring is refreshing their inbox in autumn.
Their skill never changed. Their pipeline just lived entirely in other people's hands, and other people have their own priorities.
A list of 300 relevant people who have already read your thinking is worth more than 3,000 followers who scroll past you.
@thedankoe Sales rewards exactly this. Two years of obsessing over one skill, like discovery calls, will put you ahead of reps who have coasted through ten years of the same pitch.
@dickiebush Same goes for selling. The best pitches I've written started on a call, when a buyer asked a question I couldn't answer well and I had to go and fix it.