Romà Llambés

Co-Founder @ Loiale - Fully managed customer growth for DTC brands
Co-Founder @ Stealth - Solving customer intelligence and 1:1 engagement personalization

[Anthropic @AnthropicAI]

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.

The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.

Access to all other Claude models is not affected.

We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.

Read our full statement: https://t.co/bwn0sximKZ

[Romà Llambés @llgroma]

values...

[European Commission @EU_Commission]

We have proposed the EU budget for 2027! 💶

Almost €200 billion directed toward shared priorities:

💶 Strong and competitive economy
🇺🇦 Continued support for Ukraine
🛡️ Stronger defence
🌾 Agriculture
🏠 Affordable housing
⚡️ Energy transition
🎓🚆 Key EU programmes

[Romà Llambés @llgroma]

The conversation in enterprise right now is about which software survives AI agents.

Which platforms have the right APIs, are built for automation, and will still exist in three years. It is an interesting question but it is the wrong one to be obsessing over.

[Romà Llambés @llgroma]

And most enterprises adding agents to their stack are doing it on top of the same decision infrastructure they had before; segments, rules... You now have autonomous systems executing at speed on an incomplete picture of your customers. Same problem, running faster.

[tobi lutke @tobi]

* Correct quote is “politically left” not socialist. Point stands. Entrepreneurs take potential and turn it into value that’s added to the global GDP. They capture a small amount of that value in the process which is a big part of the incentive. The rest goes to others, employees, shareholders, government, suppliers etc.

You can always criticize them. You can always criticize the redistribution efforts. But you should always remember that without them, there is very little new value enters society and that locks everyone in zero sum competition, sometimes war.

Entrepreneurs are load bearing for human thriving. It’s a glorious act to put yourself out there and build a company that provides good and services to everyone. And Elon is the best entrepreneur that ever was. You don’t have to like him, and sure he’s crazy, but otherwise he wouldn’t do crazy things. Same coin, two sides.

[Romà Llambés @llgroma]

most enterprise brands have a data problem.
not a "not enough data" problem. a "too much data, but no intelligence" problem.
they know what customers bought. when they churned. what they clicked but they don't know what to do about it. not in real time and at the individual level

[Romà Llambés @llgroma]

from hunting for food to this

[Claude @claudeai]

Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use.

Its capabilities exceed those of any model we’ve ever made generally available.

[Romà Llambés @llgroma]

most ecommerce brands think that growing LTV is a Klaviyo problem.
set up some flows, tag some segments, job done. it isn't.

automating lifecycle marketing properly has more moving parts than most teams realise. here are all 7:

[Romà Llambés @llgroma]

• Step 7: Do it again. the system is never finished. what worked last quarter won't work next. test, iterate, improve.

[Romà Llambés @llgroma]

most brands stop at step 3. step 3 feels like the system is built.
the gap between step 3 and step 7 is where LTV actually compounds.

doing it requires a team and a lot of tools. doing it well requires craft.
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