𝗣𝘂𝗺𝗮 𝗞𝗶𝘁𝘀 𝗞𝗲𝗲𝗽 𝗥𝗶𝗽𝗽𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup jerseys incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.