Laurier Mandin

Product Launch Guy, “I Need That” author, #gotomarket advisor, speaker, consultant and founder @GraphosProduct. Get daily Need Feed emails at

[Laurier Mandin @lmandin]

What do you think of Lay’s redesign? Did you realize they used real potato slices? https://t.co/Uj12SmCZ4T

[Laurier Mandin @lmandin]

The right words can save a product.

Ali Rakhimov joined me on Product: Knowledge to talk about asking the “stupid” questions that make teams win.

🎧 Words That Make Wins... now live wherever you get podcasts.

What are your “power words”?

[Laurier Mandin @lmandin]

🍔 BK is schooling us all on profit margins.

Six new drinks. 90% margins.

Targeting dead hours when competitors sit empty.

While others brawl over lunch pennies, BK quietly captured the most profitable part of fast food.

Tried a BK cafe drink?

Full thoughts in today's email. Link in bio.

[Laurier Mandin @lmandin]

So you embrace the trolls?

https://t.co/xsB2XyHhSW

[Laurier Mandin @lmandin]

How does your business respond in times of stress and turmoil? You want to be the one driving it.

https://t.co/nUHDrhc1TM

[Laurier Mandin @lmandin]

How do you create growth for an invisible product?

https://t.co/pHzetWl3lo

[Laurier Mandin @lmandin]

We love do have stuff done FOR us.

But what do you insist on doing yourself?

[Laurier Mandin @lmandin]

What goes on in your brain when you suddenly NEED something?

This:

https://t.co/Z9AxbhuBKS

[Laurier Mandin @lmandin]

What were your last 3 online purchases?

Were any of them the result of seeing an ad?

[Laurier Mandin @lmandin]

Happy St. Patty's Day! ☘️🍻

New post for the occasion:

https://t.co/q8XdEjYQoq

[Laurier Mandin @lmandin]

🌍 Website → https://t.co/4WhGn5NuJb
🎙 Spotify → https://t.co/g6kfV8S5l2
🍏 Apple Podcasts → https://t.co/areMfpH9zJ

[Laurier Mandin @lmandin]

Trying to "generate demand" is RIDICULOUSLY hard.

That's because there's a whole lotta other stuff that has to happen in your buyer's mind before any meaningful action is generated.

But when you can get people to say, "I NEED That," there is an immediate, impactful flip.

Suddenly, the purchase becomes non-negotiable.

Our needs are treated with max priority.

And they're entirely a construct of our own mind.

That's what I talked about with Vince Warnock in Episode 681 of his Chasing The Insights Podcast. He's a master interviewer, and always inspirational. One of my best interviews yet. Check it out!

Will post links in the comments so the algo gets this to you. Please comment and repost so others see it too! I'm hugely grateful when you do that.

When did you last see a product and say, "I NEED that"?

[Laurier Mandin @lmandin]

The Logistic Industry's Dark Side https://t.co/XYU3B26IxJ via @YouTube

[Laurier Mandin @lmandin]

Finishing Your Product Is Just the Beginning https://t.co/CQy3YZkJ1n via @YouTube

[Laurier Mandin @lmandin]

The Power of Relationships in Retail Success with Paul Jarrett of Bulu https://t.co/sLgaxnYCPo via @YouTube

[Laurier Mandin @lmandin]

Paul Jarrett of Bulu: Landing Monster Brands https://t.co/4bTnnkrPcy via @YouTube

[Laurier Mandin @lmandin]

Unexpected Paths to Success for Entrepreneurs | Paul Jarrett of Bulu https://t.co/FTQ0pTTb1S via @YouTube

[Laurier Mandin @lmandin]

Entrepreneurial Journey: Paul Jarrett of Bulu on Market Fit and Speed https://t.co/Hpg9wGq5lX via @YouTube

[Laurier Mandin @lmandin]

My grandpa liked Fisherman's Friend lozenges.

So did my wife's uncle (who lived on the coast and owned a fishing boat).

And now, they're big with my teenage daughter's school friends.

What's your fave example of grandpa's (or grandma's) sucky old product becoming spicy and new?

That's the topic of today's Need Feed story. Link in bio.

[Laurier Mandin @lmandin]

Get all the gold in today's episode of the StrategyCast podcast with the amazing Lori Jones:

https://t.co/mroybJHz7G

[Laurier Mandin @lmandin]

You can tell when a B2B marketing strategy is gonna flop.

Super Secret Clue: it's MOST of them.

So, then, what's so special about the ones that win? Find out...