Louis McKeeve

investing in serendipity and see what happens

startup stuff @ astora

[Louis McKeeve @lmkeev]

https://t.co/iFqpacJS5I

[Louis McKeeve @lmkeev]

@aporia9n This is awesome

[Louis McKeeve @lmkeev]

@Xeer You can have anything you want, just not all at once.

[Louis McKeeve @lmkeev]

@aporia9n Got Oman planned later this year . Any place recs?

[Louis McKeeve @lmkeev]

Left that type of career when I was 23. I left more cos actually realised ai coulsnt understand what about my MD life I wanted. Its been a journey past 5 years for sure.

Entrepreneurship is a journey of oh shit oh shit….oh fucking awesome! Too many people selling lifestyles on here in some ponzi.

The best I think in 20s is hold that corporate course till 30 but strop stressing and playing the who works longest hours olympics with other associates…the less serious you treat it more you actually enjoy it (so a friend said). Ofc caring less means can care on your own personal side projects / building distro etc and maybe you can do some interestin stuff in search funds/ building a biz with your accumulated xp, distro and network. Or just stay course in corp for carry etc.

[Louis McKeeve @lmkeev]

@persephame @aporia9n Soussuvlei Desert...most insane places in world

[Louis McKeeve @lmkeev]

@Jbm_dev i found the less you treat X as a chore you have to do and allowing yourself to be okay not posting some days , that is way better for long run momentum.

Marketing > posting on x

[Louis McKeeve @lmkeev]

Have never understood the argument that living with parents is a failure.

In most parts of the world they look at it as proper bizarre parents kick their children out at 18 and see ya.

I think it would be a embetterment for society if more people lived with their parents longer

[Louis McKeeve @lmkeev]

my prediction for next 2 years we’ll see a lot of software native people team up with more skilled physical labour.

selling saas products to other entrepreneurs is on way out and karen will always need her driveway paved.

software / digital marketing layer on top of team of skilled labourers could be a much nicer business than a social media schedule tool

[Mazza 🇫🇷 🏗️ 🇬🇧 @MazzaInvests]

I always said I'd be truthful on here.

There's my weekly wage.

£275 go to the joint account for bills.

£300 to 350 into savings/investments.

I leave myself with a little bit to survive for a week 😂

How much do you guys earn?

[Louis McKeeve @lmkeev]

@coryalthoff Lot of people forget “winning” here could be about connecting with one person and forming a genuine partnership

These things need to be talked about more

[Louis McKeeve @lmkeev]

The interesting thing about the "AI is killing software businesses" panic tells you more about who disproportionately dominates the cultural entrepreneurship narrative.

The loudest entrepreneurial culture online for the past five years has been indie hackers and build-in-public. Their entire model, spot a niche, ship a small tool, charge $29/mo, is exactly the segment AI vaporises first. Literally my feed is making it seem entrepreneurship is finished.

But nothing has actually changed about what makes a business defensible. For most it was never the software. It was always the boring stuff that i see really talked about it, its just "Build a personal brand". What about regulatory licenses, domain knowledge, proprietary data, networks, trust, key people. AI doesn't touch any of that. It just exposes how many "software businesses" are just features with a Stripe account.

As @aporia9n mentioned, if anything the opportunity got bigger, just in the opposite direction from where X is looking. Government processes, compliance-heavy industries, trades, logistics, sectors the indie crowd always ignored the culture has been to build products to sell to other small entrepreneurs or rather these industries are not sexy and slow . Those moats are intact and the tooling to attack them just got 100x cheaper.

There has never been a better time to build a business. There has never been a worse time to confuse building software with building one.

[Aporia @aporia9n]

I think we all have to accept the $20/month micro-SaaS was a temporary glitch in the internet economy.

It worked because Google sent you customers for free and software was still too difficult for those customers to build themselves.

AI is killing both advantages at once. The customer no longer searches for your screenshot formatter, converter or tiny dashboard. He asks Claude to make one in 10 minutes.

Indie hackers are especially exposed because they disproportionately sell to technically curious founders, the exact people most willing to spend three hours recreating a $20/month tool to avoid paying for it. Selling software to software founders now is like opening a restaurant exclusively for people who love cooking at home.

Apps used to sit between the user and the task. Now ChatGPT, Claude or another agent increasingly owns the user relationship and decides which tools get used. The danger is not only that the lab replicates your feature. It can reduce your company to an invisible API supplier, or stop calling you entirely.

What survives will probably be the stuff that is annoying to reproduce: licences, regulatory approvals, proprietary data, physical operations, painful integrations, networks, reputation and human accountability. The code is no longer the asset, accumulated friction is.

Apps may survive where coordination matters, not where execution matters. Claude can create a converter or analyse a file because there is one user, one input and one output. It is much worse at replacing systems where many people, permissions, records and incentives need to remain synchronised.

[Louis McKeeve @lmkeev]

Spot on. A lot of the hysteria stems from the entrepreneurial community on X disproportionately dominated by the indie hackers and the build in public movement. Clearly, there are threats for that and also wider software startups.

I imagine the X cultural narrative on entrepreneurialsm needs to go back to basics of what gives business competitive advantage: regulatory licenses , domain knowledge, network and data. As you say never a better time to build a business, but really nothing has changed in what makes a "good" traditional business, online or otherwise.

So much opportunity in government processes, traditional industry etc if you can use AI tools.

[Louis McKeeve @lmkeev]

Talk to humans, not chatbots. See what happens. https://t.co/Boet1DHe5T

[Louis McKeeve @lmkeev]

@DanielSmidstrup The next thing will be rising disagreeableness. Then how in control are you?

[Louis McKeeve @lmkeev]

@anulagarwal It is a question of WHO to build for not WHAT to build.

A lot of this angst is due to most people on X selling to the same audience style. The world is big.

[Louis McKeeve @lmkeev]

Know several people that relocated from UK and leased out their home, has ended up a complete stress in their lives.

Tenants have a sudden mental health issue, can't move them out due to renters rights.

Your lightbulb breaks, the property management company charges you insane outcall fees just to fix it.

Mold issue? Your tenant is going to complain and get you to subsidize their temporary accommodation.

All issues I have heard of through people I know.

[Louis McKeeve @lmkeev]

@levelsio The problem is X is a echochamber of the same people selling to the same audiences.

Yes that whole indiehacker model selling to other indiehacker is dying.

The thing that is dying at a faster rate is selling to technologically abled customers.

[Louis McKeeve @lmkeev]

@tech_nurgaliyev Surely do bank transfer? Thats some painful Stripe fees

[Louis McKeeve @lmkeev]

2000-2025: Startup with a technical cofounder

2026: Start up with a Tiktok Baddie

Welcome to the new entrepreneurial culture where attention wins all.

[Louis McKeeve @lmkeev]

You probs know its very common to DM creators and never get a reply .

Its cos your message goes in spam.

The partnership message via Creator Marketplace goes straight to their inbox.

So may not mean your offer sucks when outbound creators, just that your message goes to spam.

[Louis McKeeve @lmkeev]

Facebook Creator Marketplace the GOAT of finding micro influencers for your startup and no one has mentioned it on here.

50-70% affiliate commission to get a start up off the ground of hungry micro influencers and you just got yourself your first users for