Lucia Moses

Report on media, entert. @thisisinsider. Find me at [email protected]. @luciamoses.bsky.social

[Lucia Moses @lmoses]

After The Ankler's big defection, here's how Substack says it's working to serve bigger publishers:
https://t.co/vn4GiAgRvA

[Lucia Moses @lmoses]

For $3,750, this new program promises to up your creator game: https://t.co/bXcmZxV66a

[Lucia Moses @lmoses]

VC firms are hiring creators now: https://t.co/u5yAXfur3B

[Lucia Moses @lmoses]

What does a travel influencer do when they're in hanavirus quarantine? https://t.co/eLsv71vepT

[Lucia Moses @lmoses]

Exclusive: Now Jeffrey Katzenberg, late of Quibi, is backing vertical dramas as Hollywood learns to stop hating and embraces AI movies https://t.co/02B1LxtO79

[Lucia Moses @lmoses]

& here's my earlier scoop on the event: https://t.co/lo6bZMGakz

[Lucia Moses @lmoses]

Here's everything to know about @MrBeast's first-ever upfront event, from who was there to what was announced: https://t.co/tdGHS3bGJv

[Lucia Moses @lmoses]

Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details:
https://t.co/lo6bZMGakz

[Lucia Moses @lmoses]

The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators:
https://t.co/Iq6mouafEU

[Lucia Moses @lmoses]

I talked to a mom-ager about what it's like to manage her son's popular YouTube channel — and letting go as a parent @CaseOh__ @caseohs_mom https://t.co/yzngEIKSq8

[Lucia Moses @lmoses]

Netflix is trying to take a page from TikTok - without becoming TikTok. A top exec explains: https://t.co/ut0xElf6xR

[Lucia Moses @lmoses]

@sophiekleeman 👏👏👏congrats! Very happy for you

[Lucia Moses @lmoses]

@__ChrisLee So glad you followed up on this!

[Lucia Moses @lmoses]

Suddenly this FT webinar became an exclusive soirée

[Lucia Moses @lmoses]

For my profile of @N3onOnYT, I learned how big an industry clipping is now & how it incentivizes manufactured moments. Seeing, it turns out, may not be believing
https://t.co/NdW8CNOdDT

[Lucia Moses @lmoses]

Who's winning the Lix-Lex online feud? It's not that simple
https://t.co/8extgp2ltJ

[Lucia Moses @lmoses]

SCOOP: MrBeast is on the hunt for his first global CMO - a 'dream job' but one with unique challenges
https://t.co/W8fVDSxEoO

[Lucia Moses @lmoses]

Exclusive: new red flags are popping up around @tiktok_us star @KhabyLame's $975M deal. Details from @dwhate & I:
https://t.co/LRbQpJI28n

[Lucia Moses @lmoses]

Exclusive: 'Star Wars' and 'Top Gun' producer Tommy Harper wants to make the 'HBO' of micro dramas with a new app. Read my interview with him and the pitch deck here 👉 https://t.co/kblixmikVy

[Lucia Moses @lmoses]

But just because the format seems easy to replicate doesn't mean everyone will find success.

[Lucia Moses @lmoses]

On the heels of OpenAI x TBPN, get ready for the TBPN copycats (w/@dwhate @SydneyKBradley ): https://t.co/XX9HEF6S2o

[Lucia Moses @lmoses]

Here's the essentials, according to @reignmaker88 : "You need to be authentic, you need to substantiate your opinion, and you need to be able to translate complex matters into a simplified format."