Exclusive: Now Jeffrey Katzenberg, late of Quibi, is backing vertical dramas as Hollywood learns to stop hating and embraces AI movies https://t.co/02B1LxtO79
Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details:
https://t.co/lo6bZMGakz
The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators:
https://t.co/Iq6mouafEU
I talked to a mom-ager about what it's like to manage her son's popular YouTube channel โ and letting go as a parent @CaseOh__@caseohs_mom https://t.co/yzngEIKSq8
For my profile of @N3onOnYT, I learned how big an industry clipping is now & how it incentivizes manufactured moments. Seeing, it turns out, may not be believing
https://t.co/NdW8CNOdDT
Exclusive: 'Star Wars' and 'Top Gun' producer Tommy Harper wants to make the 'HBO' of micro dramas with a new app. Read my interview with him and the pitch deck here ๐ https://t.co/kblixmikVy
Here's the essentials, according to @reignmaker88 : "You need to be authentic, you need to substantiate your opinion, and you need to be able to translate complex matters into a simplified format."