Lauren

[Lauren @lnmcleod]

@laceyreynish I love what was said about the goal of technology to make us better and better, but still the core importance of human interaction is not going to be taken away. If this balance between the two is kept, we will have such a healthy view on technology. #BUSM19

[Lauren @lnmcleod]

@kkizumigawa @laceyreynish @kiyongkim Social media and digital tech has connected so many people to each other. This aspect is such a powerful gift to us because we long for more human connection as humans and this makes it possible for us! #BUSM19

[Lauren @lnmcleod]

Social Media can be such a positive world changing gift, and at the same time it can be a soul damaging tool. This article tackles hard issues with how to approach and wrestle with the negative aspects of social media from a christian worldview.. #BUSM19
https://t.co/TRwGXzLw7y

[Lauren @lnmcleod]

@kiyongkim Digital technology effects how we interact and relate to the people around us more than we realize. It can be used positively to inspire, yet it can tear people apart. We must remember interact with users online as real people we would talk with face to face. #BUSM19

[Lauren @lnmcleod]

Tiger Woods isn't the only winner from the 2019 Masters championship, but Nike also gained a victory. The value of TIger's win was roughly $22,540,000 for Nike. This article discusses what went down on Sunday in the company. #BUSM19 https://t.co/xB70C93iSv

[Lauren @lnmcleod]

@lifewithkarisa @kiyongkim I love that you brought this campaign up! It was probably one of the most talked about campaigns of 2018. It was a very creative way to get people excited about and talking about IHOP again. #BUSM19

[Lauren @lnmcleod]

@SarahHartono @kiyongkim @MINIUSA Thanks for sharing this campaign! Mini Copper really thought outside of the box on this campaign, making it so easy and accessible for people to engage. I'm sure this created plenty of social engagement with their brand. #BUSM19

[Lauren @lnmcleod]

@kiyongkim In December of 2018, Spotify started their campaign #2018Wrapped to encourage listeners to interact with and listen to their year-end Spotify stats on https://t.co/prLm5N9M4o. More than 300 ads were created for this campaign using their clever and quirky brand voice. #BUSM19

[Lauren @lnmcleod]

@HaleyRu34059285 This is a great article Haley! I like your thoughts on focusing on having consistent working links, and when there are problems that arise, using the 404 page as a way to communicate that with the viewer is a friendly and informative way! #BUSM19

[Lauren @lnmcleod]

@Xian_Leonard This was such a great TED talk! I never thought about how the 404 page truly gives brands and websites a chance to build better relationships with their viewers. It is such a simple tool that can have great repercussions. #BUSM19

[Lauren @lnmcleod]

This article speaks on the underused important aspect of producing and promoting audio content. "Audio will grow as the prevailing medium", which means that content creators need to utilize audio and use it to share their personal brand voice! #BUSM19
https://t.co/b2A4YRdb6r

[Lauren @lnmcleod]

@kiyongkim My personal favorite of the 404 pages I have seen is Pixar's 404 page. It incorporates one of Pixar's movies "Inside Out" and creatively uses a character from the movie along with a part of the storyline which engages the viewer in a positive way. #BUSM19

[Lauren @lnmcleod]

@JonathanPLinden @kiyongkim I like the way you looked at the differences of SEO and SMO from more of a historical viewpoint. I think timing has a lot to do with the way we will interact and understand both tools. #BUSM19

[Lauren @lnmcleod]

@kkizumigawa @JonathanPLinden @kiyongkim We can not leave SEO in the dust! SEO is so crucially important to the way companies and organizations get a following and traffic on their websites, which lead to more awareness. #BUSM19

[Lauren @lnmcleod]

This article brought such a refreshing perspective to social media content! People want to engage in stories. 3 important factors with creating content are the story must be compelling, visuals must be gripping, and dialogue must be stimulating.
#BUSM19
https://t.co/Hlt09fnk6g

[Lauren @lnmcleod]

@kiyongkim This blog post helped me better understand the differences between SEO and SMO. SEO goal's is to bring more people to your website by improving your search engine rankings while SMO goal is grow social networks and their importance to business. #BUSM19
https://t.co/2NSxBzTXWF

[Lauren @lnmcleod]

@NakashimaBrett This is a great article find Brett! It is so true that most organizations or companies don't know where to place and utilize the social media team employees. They need to learn how to integrate these teams well into their business because they influence so much. #BUSM19

[Lauren @lnmcleod]

@HaleyRu34059285 @kiyongkim Great post Haley! All of these 3 apps for #SEO are so important and your descriptions of each of them helped me understand their purpose and use. #BUSM19

[Lauren @lnmcleod]

Check out this great article that Hubspot wrote on the importance of employer branding. In order for your company or organization to thrive and gain a good reputation, your employees' perception of you as an employer is crucial to your brand. #BUSM19
https://t.co/D5VRdhSeyJ

[Lauren @lnmcleod]

@kiyongkim Here are some of the best #SEO tools that I would recommend to use:
1. Ahrefs' Backlink Checker
2. Google PageSpeed Insights
3. Moz Local Listing Score
These tools help you work smarter and not harder when monitoring site rankings.
#BUSM19