“Trapping the soul” is such a great descriptor because these corporations unironically know exactly how you behave, look, think and interact-probably more than you know yourself
And once they’re able to do all of the work that you do (which is happening) they pretty much own u
I miss when viral videos were basically a global phenomena and everyone didn’t have a hyper segmented for you page that blurs the idea of what can be considered popular or well-known
“Did you see that video bro” “No” “It’s everywhere dude what do you mean?”
or
“This isn’t niche dude everyone knows this” and nobody in real life understands what they’re talking about