Zackary Michael

Founder, Local Klicks & Michael Capital | Winchester, VA

[Zackary Michael @localklicks]

Most of business is sales and fulfillment. The rest is decoration.

[Zackary Michael @localklicks]

A clean CRM has never paid anyone's rent.

[Zackary Michael @localklicks]

You can't be present at the game if the list is still in your head.

[Zackary Michael @localklicks]

Cheap tools, expensive people. That's the right way around.

[Zackary Michael @localklicks]

A discount tells the client your price was made up.

[Zackary Michael @localklicks]

Plan the week or your family pays for the guessing.

[Zackary Michael @localklicks]

Collecting your money is part of fulfillment.

[Zackary Michael @localklicks]

Ownership ends the fight. Help starts it.

[Zackary Michael @localklicks]

Helping means she's still in charge.
Owning means she never has to ask.

[Zackary Michael @localklicks]

Thirty eight services on a website says everything.
Google hears nothing.

[Zackary Michael @localklicks]

Asking the client for their logo says you're waiting.
Pulling it yourself says it's moving.

[Zackary Michael @localklicks]

Tools are cheap.
The person who does the work is not.

[Zackary Michael @localklicks]

Day 6 of Road to $250K MRR.
One client upsold $1,400 to $2,000.
Another dropped $1,300 to $700.

[Zackary Michael @localklicks]

Found a $1,890 charge on my business card nobody could explain.
It was a tool I paid for annually and forgot.

[Zackary Michael @localklicks]

One client took 6 hours a week of my team's time.
He paid $500 a month.
I let him go and revenue went up.

[Zackary Michael @localklicks]

Where a Sunday planning session pays off, in order:
1) Your wife isn't guessing
2) Your kids aren't waiting
3) Your team knows what you want
4) You stop reacting

[Zackary Michael @localklicks]

Things I never ask a client for, in order:
1) Their logo
2) Their hours
3) Their photos
4) Their reviews
It's all already online.

[Zackary Michael @localklicks]

What I track about my agency, in order:
1) Median client lifetime
2) Monthly churn
3) What a referral is worth

[Zackary Michael @localklicks]

What I learned from a coffee mug leaving marks on my desk:
1) I was using a Google review plaque as a coaster
2) Nobody sees it but me
3) An SEO should laugh at himself

[Zackary Michael @localklicks]

What I learned from owning the trash, dishes and cars:
1) Owning means nobody reminds me
2) Nobody thanks me either
3) The fights stopped