Development update 📈
We built a web app and tested it with our community 👇
TL;DR: the same Crowny experience, now available in your browser. Faster access, quicker onboarding, and fewer barriers for new users. We tested it with our core community: overall feedback was very positive, and several improvements are already underway.
🎯Over the past weeks, we invited a select group of community members to test it. We focused testing on core flows such as registration, point earning, deal redemption, and tier progression.
💡For brands, having a web version alongside the mobile app means faster onboarding and more flexible touchpoints for engagement. It allows loyalty programs to be integrated more seamlessly, without requiring customers to download an app first.
👑It also means we can run more A/B tests and iterate faster. We run the same loyalty system as in the mobile app: operating on @solana, so completely on-chain and entirely behind the scenes. App users won’t even know they’re using it.
Some testing insights:
☑️All testers successfully created an account and earned points. Most also spent their points in the app, and/or unlocked a tier upgrade. Onboarding was rated 4.5 out of 5 for ease of use. One tester summed it up: "So far so good. Everything smooth and no problem."
📨Some users had trouble with confirmation emails landing in spam or certain links not opening properly inside in-app browsers. We’re already working on solutions to make that experience more consistent across devices.
💬 We received positive responses about our Tiers feature, which lets users level up based on actions like spending and earning points. One person noted: "The tier system is good and easy to understand at a glance and the bonuses give a strong incentive to reach the next tier level". That said, a few users weren’t sure how to track their tier status or understand the upgrade criteria. Adding more interactive in-app guidance is on our radar.
❗To be clear: the mobile apps are still a key part of our roadmap. They offer a more complete experience and unlock more opportunities for deeper engagement and long-term brand growth.
We’re planning to open up testing access more broadly. That includes our social media module, where users can earn points for actions like liking and sharing posts.
Thanks to everyone who tested with us. This is where the real fun begins, and we’re bringing everyone along for the ride!
Today at @Emerce E-commerce Live! 2025, over 2000 professionals gathered in Amsterdam, including Crowny’s own @QDagelet, Inna, and @EricLiefting, to discuss the future of e-commerce. Here’s what we found 👇
Live at the @BeursVanBerlage, we connected with leading brands like @Google, @picnic, @HEMA, @odidonederland, @Shopify, and more.
Some highlights:
✅ Wouter Kolk (Ahold Delhaize) shared insights on unifying the online and offline customer experience,
✅ Denise De Cleene (@Decathlon) unpacked the challenges of scaling circular commerce,
✅ Stijn Bergmans (Follo) discussed how AI is reshaping search visibility, and why smart content strategies are key to helping customers trust your webshop.
Our key takeaway? In a landscape where attention is fragmented and brand choice is limitless, loyalty is becoming the most valuable currency.
That’s where we come in. Crowny helps brands win the attention game and turn small wins into long-term loyalty.
Today was another clear sign that our e-commerce peers are actively looking for a loyalty solution built for now and the future.
Let’s keep building the infrastructure for loyalty in Web3. Momentum is growing.
#EmerceECL #EmerceLive
Platform Development Update 🧠
Over the past months, we’ve been working on something foundational that takes Crowny far beyond “just” an app. Here's a quick look behind the scenes at what’s being built — and why it's worth the wait 👇
🧩 We’re finalizing the infrastructure that allows businesses to fully automate loyalty tiers based on any earning rule beyond just points. That means actions on social media, referrals, cashback, reviews, and more can all define membership levels.
📲 By doing this, we provide businesses with access to loyalty modules that plug into their marketing stack, including our upcoming social media module. Brands will be able to reward users for likes, comments, and shares, and it’s all on-chain with @solana.
📦 We’re also making sure businesses can reward users even before they download the app. Imagine earning points while checking out, then being motivated to install the app later to claim and redeem them. This reduces friction at checkout while increasing app installs and long-term engagement.
📲 The Crowny App is coming. Even though we could launch already, we made the call to push a little further. It’s not just about finishing what we started, but also about delivering more than we originally planned. What we’re rolling out now is bigger, more scalable, and opens doors that didn’t exist a few months ago!
💜 As always, thank you to our dedicated community. The support and patience from our most active holders, users, and partners mean the world.
We’ll win. Together.
4 hours to go! 🚨
Don’t miss our CEO @QDagelet live with @HackermanAce at 3 PM EST / 9 PM CET today!
They’ll be talking about growing @crownyio, @TokenBridgeApp, and more. Set your reminders - this is one you won’t want to miss! 👇
This #BFCM, @Shopify merchants hit a record $11.5B in sales - a 24% jump! 🚀
Crowny is building a loyalty platform to help Shopify brands turn moments like these into lasting customer relationships 🎁
Next year with onchain loyalty and rewards?! @solana@helio_pay
We started building our web3 loyalty platform when <10 projects were being built on @solana.
Back in 2020, our CTO was highly impressed by the tech, leading to conversations with @therealchaseeb and @Austin_Federa 🤝
Forever grateful for this decision 🔥
From hustling on the streets to selling a startup at 18 (& yes this was me 11 years ago), here’s my journey with @crownyio, building @TokenBridgeApp on @wormhole, and what’s next for Web3 loyalty. Full interview video link at the end! 👇
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New Feature Alert 🧵
We’re introducing new ways for brands to create exclusive, flexible loyalty experiences. Curious to see what’s new? Let’s dive in! 👇
Very eager to join @wormhole during their @WH_Sigma and share my building experience with @crownyio & @TokenBridgeApp!
⏰ Make sure to tune in at 3pm CET next Monday and learn more about:
- Selling my first company when I was 18
- The start of Crowny and where we are at today
- How TokenBridge intertwines with Wormhole and Crowny
Much more to come… let’s get it @uosvald 🤝
Are you a @Shopify store owner looking to reduce costs while boosting customer retention? 🤩
Find out how mobile-first blockchain loyalty programs can help you achieve both! 👇
https://t.co/qvklF1wUXC