wonbin saying he looks manly or pretty depending on the side of his face
🎸 oh i look like a man here
🎸 here i'm kind of pretty
🎸 here i'm pretty and here i'm manly
🎸 here i'm a girl
🎸 here i'm a boy
Let's talk about #WONBIN's Vogue special cover. To understand why this is big, we need to look at the industry standards that define a high fashion achievement.👆🏻
First, consider the publication. Vogue is the undisputed global authority in fashion and Vogue Korea operates within the true industry elite meaning they don't need to rely on mass market tactics to prove their prestige. The fact that Wonbin’s very first solo magazine appearance was Vogue Korea sets an incredibly high baseline for his career.
Next, let's look at the brand. Saint Laurent is a top-tier luxury house that fashion editors and industry insiders prioritize during Paris Fashion Week. The brand is notoriously selective with its image so the fact that they provided their latest runway collection for this cover is a major signal of the importance they gave it.
The "runway looks" factor is perhaps the most important indicator here. For a house like Saint Laurent, there is often few sets of runway samples available worldwide and they must be scheduled based on the priority of the shoot. Most Vogue shoots mix multiple brands to avoid repetition so a feature consisting entirely of one brand, especially one as prestigious as YSL, indicates a major sponsorship or a high level paid partnership according to industry insiders. And you can see from the photos that every piece was hand-picked for him, confirming that this shoot was a significant priority for both the publication and the brand.
Some might also question the choice of a "digital only" format but in today's fashion world, the distinction between print and digital is becoming less significant. In fact, this format has also been used for global stars like Lisa or Jin that have also starred in Vogue's Korea Special Cover. In the age of social media, digital reach and EMV often far exceed the impact of a physical print run. By opting for a special digital-exclusive project, it is clear the brand wasn’t looking to "farm" sales or hit volume KPIs, they were focused entirely on visual impact, artistic prestige, and editorial quality.
The level of investment in this project is further proven by the direct engagement of Anthony Vaccarello, the Creative Director of YSL, who personally liked the Vogue Korea post. This is reinforced by the editorial team: Kim Yejin-nim, who filmed the pictorial and Vogue Korea’s own fashion editor both liked and left comments on the post. When you add the Saint Laurent staff liking the content as well, it confirms that this was a special project.
And well with this level of editorial treatment, it is clear that Wonbin is seen with good eyes and has value in the global fashion industry.
WONBIN 1st Vogue with YSL
#WONBINxYSLforVOGUE
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“Vogue just released RIIZE #WONBIN first solo pictorial ft. Saint Laurent.”
🗨️ Wow, he shoots pictorials this well, why did he only start doing them now?
🗨️ Maybe because he’s the only one from the 5th generation to blow up, the competition/jealousy is really intense
🗨️ It’s not just his face, the vibe itself is so perfectly Wonbin
🔗 https://t.co/G0ujPuCIIF
#WONBINxYSLforVOGUE
WONBIN 1st Vogue with YSL
#원빈 #박원빈 #ウォンビン #朴元彬
#RIIZE #라이즈 @RIIZE_official