Lauren Schwartz

Crafting Creative Strategies for Brands and Agencies | Paid Media Creative Expert

[Lauren Schwartz @loft325]

Wondering what we do? ⬇️

[Lauren Schwartz @loft325]

3️⃣Data Meets Art
Haus Labs blends quizzes, shoppable video, and creator ecosystems to merge performance
Takeaway: The future of beauty isn’t fame.
It’s founders who live their mission.

#BrandStrategy #BeautyMarketing #LadyGaga #CreativeStrategy #DTC

[Lauren Schwartz @loft325]

Why Haus Labs by Lady Gaga is one of the smartest celeb beauty brands out there

Most celeb brands fade fast.
Haus Labs evolved. Here’s why it actually works 👇

[Lauren Schwartz @loft325]

1️⃣ Purpose > Persona
It’s not built on Gaga’s fame it’s built on her values: inclusivity, creativity, self-expression.
Every campaign feels lived, not licensed.
2️⃣ The Rebrand That Worked
They didn’t just change packaging they rebuilt the brand.

[Lauren Schwartz @loft325]

💡 Great BFCM creative isn’t about shouting louder.
It’s about cutting through the noise with relevance, resonance & readiness.

Get your systems in place now — future you (and your clients) will thank you.

#BFCM #CreativeStrategy #DTC #PerformanceCreative

[Lauren Schwartz @loft325]

Creative Strategists — the countdown to BFCM is on. ⏰
This isn’t just another sale weekend. It’s the make-or-break moment of Q4.

If you’re guiding brands right now, here’s what you should already be doing 👇

[Lauren Schwartz @loft325]

1️⃣ Audit & test creative now — not mid-November.
2️⃣ Build offer-centric storytelling (not just “50% OFF” banners).
3️⃣ Mix UGC, statics, carousels, hero vids — keep fatigue low.
4️⃣ Prep evergreen + BFCM-specific ads.
5️⃣ Set a plan to swap fast. The weekend moves quick.

[Lauren Schwartz @loft325]

6 years since starting The Loft 325.
No roadmap. No playbook. Just a vision and a lot of trial & error.

Building a business forces you to grow faster than you think you can.
You pivot. You fail. You adapt.
That’s how you build something real. 💭

[Lauren Schwartz @loft325]

✨ Takeaway: The next era of beauty belongs to brands that build worlds worth buying into.
@TheLoft325 helps founders do exactly that—turning creative into growth.
#DTC #BeautyMarketing #REMBEAUTY

[Lauren Schwartz @loft325]

R.E.M. Beauty by Ariana Grande = A Masterclass in Modern DTC

Most celeb brands launch loud, then fade fast.
R.E.M. built a world, not just a product line dreamscapes, chrome packaging, “Chapter” drops that feel collectible.

[Lauren Schwartz @loft325]

Ariana didn’t lend her name she built a universe her fans want to live in.

R.E.M. launched DTC-first → owned its data → built loyalty → then scaled into retail.

That’s how you grow without losing your soul.

[Lauren Schwartz @loft325]

(though those were 🔥) — it was the human connection. The stories, struggles, wins, and laughs.

Huge thanks to @AndrewFoxwell for creating such an incredible community. Left feeling inspired, grateful, and ready for what’s next. ❤️

[Lauren Schwartz @loft325]

Two weeks ago I got to attend the Foxwell Founder Meetup in Skamania, WA 50+ of us talking creative, media buying, BFCM, and everything in between.

It’s wild how long I’ve known some of these people online… but meeting IRL hit different. 👏

The best part wasn’t the tactics

[Thumbstop @ThumbstopLive]

ThumbstopLive | Phil Kiel, Dillion Verma, Lauren Schwartz | July 28th https://t.co/kc8bxHQsPk

[Evan Lee @evanmklee]

Week 2, what it do!

If you caught one of the ThumbstopLive streams last week, I appreciate you. If not - all good - cuz I've got a PACKED calendar of heavy-hitters joining me on the show this week. Check it out 👇

Mon - @philkiel, @dillonverma, and @loft325
Tues - @danielokon and @maxlangois
Wednes - @joelpadron and @londonspilker
Thurs - @romaintorres and Taylor Brandt from @HeadlineVC
Fri - @andrewfoxwell and @SanjayAtPlay

The action happens 11am - 1pm ET every day. We gonna get into a little creative strategy (+some hot takes), a little AI UGC, and what it takes to make the shift from employee to agency builder to brand builder. And we're gonna have some fun while we do it.

Let's get that chat active! 🔋

[Sarah 🦕 @SarahLevinger]

Omg YESSSS. 👏😡

This is where so many marketers are 𝘣𝘭𝘰𝘸𝘪𝘯𝘨 𝘪𝘵 right now.

𝗚𝗲𝗻 𝗭 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗯𝗿𝗼𝗸𝗲.
𝗧𝗵𝗲𝘆𝗿𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝙚𝙭𝙝𝙖𝙪𝙨𝙩𝙚𝙙.

They were raised on Pinterest-perfect vision boards, hustle culture, and “you can be anything!” crap—only to enter a world where:
•Jobs are a joke
•Rent takes 60% of their income
•Degrees mean jack squat
•And brands are still out here pushing “live, laugh, love” energy like it’s 2014

They were promised freedom…what they got was a LinkedIn profile, 3 freelance gigs, and a roommate they found on Discord.

So yeah, the sky feels like it’s falling.

Because emotionally, it kind of is.

And that deeply changes how they spend money. What they really want right now is:
•Control > Luxury
•Meaning > Aspiration
•Proof > Polish

They don’t trust brands. They definitely don’t trust systems. And they can smell fake optimism from a mile away.

𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗱𝗷𝘂𝘀𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗮𝗴𝗲 𝗴𝗿𝗼𝘂𝗽?

If you’re trying to sell to this generation right now, skip the vibe-y fluff and lead with empathetic realism.

The brands that win these customers won’t sound like marketers. They’ll sound like someone who actually gets what it’s like to be 27, broke-ish, and emotionally fried.

❌ Less “You need this.”
✅ More “We see you. Here’s something that might actually help.”

Because Gen Z isn’t buying the dream anymore. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗴𝗶𝘃𝗲𝘀 𝘁𝗵𝗲𝗺 𝗮 𝘁𝗶𝗻𝘆 𝗼𝘂𝗻𝗰𝗲 𝗼𝗳 𝗿𝗲𝗹𝗶𝗲𝗳.

https://t.co/VkQnrAR101

[Lauren Schwartz @loft325]

@alexgoughcooper @alexgoughcooper We could take them on. Sending a DM

[Sarah 🦕 @SarahLevinger]

The wider your creative inspiration is, the higher quality your creative output will be.

So stop looking at your competitor’s ads.
Start studying organic creators.

[Lauren Schwartz @loft325]

"🚨 Get ready for Black Friday! 🚨 We’re dropping a *FREE* guide packed with top-performing ad creatives to boost your campaigns. 📈💡 Whether you're looking to grab attention or drive conversions, this is for you! Link in bio 👆

[Lauren Schwartz @loft325]

🚀 Ready to level up your ecommerce? Join our FREE summit & learn how Game-Changing UGC can boost your brand! 💡 Sign up now: [https://t.co/txt7pX5ykn] #EcommerceSummit

[Lauren Schwartz @loft325]

Why the rush for faster creative output—AI, in-house teams, all pushing speed. But is faster always better? Media buyers want tons of creatives but don't test what they have. Why hurry if you're not using them? Focus on quality over quantity. What do you think?