susie liberatore

Art director | branding expert | influencer & entrepreneur @visions2images1 #susieliberatore #brandingexpert

[susie liberatore @logicalliving01]

A personal brand is like an “umbrella” that ties together all your businesses, creating a cohesive identity that represents everything you do. If you have multiple ventures, a strong personal brand is essential—it adds personality, and authenticity. https://t.co/Vk2TTUWLAO

[Review Guru @Reviewguru_app]

Every review answered. Every property covered.
Say goodbye to logging into multiple sites and hello to one dashboard for Booking com, TripAdvisor, Expedia & more with ReviewGuru. AI responses keep compliance green and your team focused. 💼✨ https://t.co/UY0TTaMx5f

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

31 email marketing tips that will teach you to make money in less than 5 minutes:

(bookmark this thread)

1. Create a separate email list and subscribe to epic newsletters.

You get an ever-growing swipe file of subject lines and emails you can consult at any time.

Bonus: Also works for when you don't want to drop your primary email to a bunch of newsletters.

2. People should think, "wait what," when they get your email.

Subject lines are a pattern break, not a selling point.

And no, I'm not suggesting you leverage clickbait.

3. Consistency is king.

I'd rather send a regular decent email than an irregular stellar email.

There's too much info out there. You don't want people to forget you.

Staying top of mind has many benefits.

4. The rule of one.

Don't sell more than one thing.

Don't focus on more than one idea.

Don't include more than one topic.

Don't introduce more than one problem.

Don't show more than one solution.

Every idea you introduce cuts the effectiveness in half.

5. Use your "second subject line."

First, you have the actual subject line.

Then you have the preview text.

The subject line should break the pattern.

The preview text should create curiosity.

6. It's all a funnel.

The subject line sells the preview text.

The preview text -> open

open -> headline

headline -> body

body -> CTA

CTA -> click

It's not one big machine, it's many small machines working together.

7. TEST TEST TEST.

Do you know:

What's the best subject line for your audience?

What's the optimal sending time?

Who are your most dedicated subs?

What email format converts the best for you?

You never know until you test.

8. Start preparing for BFCM soon.

Your competition is going to prepare for it during Thanksgiving.

If you do it soon, you've already won.

It may be too late a few months from now, but if you do it soon, it might mean 5-6-7 figures for you.

9. If nobody unsubscribes from your email list, you're doing it wrong.

Unsubscribes mean you weren't a fit for everyone.

When you try to please everyone, you please no one.

Not being a fit means they weren't going to engage with your emails anyway.

Don't dwell on this.

10. If you read your email out loud,

And it doesn't sound like a human,

Rewrite.

11. P.S. is solved for solving objections or doing an upsell.

"P.S. Here's what people in your same situation are saying:"

"P.S. If you're above $x/mo and want to get to $xxx/mo with ZERO cost, click here."

Very useful.

12. Do 2 things after someone buys from you:

1. Make them feel validated and happy about their decision

2. Sell them something else

13. Bad email marketers focus on opens.

Good email marketers focus on copy.

Great email marketers focus on the offer.

14. You can't afford not to have an email list.

What if Zuckerberg says "nope"?

Your Facebook and Instagram muscles are gone.

Build an email list.

15. Leverage Email Automation

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Automations don't.

16. Segment Everyone

Clicked on a link?

Segment them.

Purchased a product?

Segment them.

Won't open your emails?

Segment them.

If you know who you're sending emails to, it’s easy to make money.

17. Learn to Hype

Say you have a big holiday sale / product launch coming up.

You send them a discount email that day, right?

Wrong.

You send them one the day before,

One during the event,

And one after as an extended sale.

Easy money.

18. Treat Them.

Your email subs want to know more about you than your followers.

That's just how it is.

Let them know that you care by giving them discounts or unique offers.

Making your subs feel special is good for business.

19. Be Unexpected.

>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story

The key to good emails?

Stop being boring.

20. The Subject Line Is As Important As The Email

The subject line determines whether people are going to open your email or not.

>Beautiful design
>Solid copy
>Inbox delivery

Mean nothing if people won't open your email.

Pro tip: A/B test your subject lines & pick the winner

21. Don't Make Them Hate You

Sending emails every day is overkill (in most cases).

If once a week works best, do once a week.

If twice or thrice a week does best, do twice or thrice a week.

Don't overdo it.

Respect their time and they will respect yours.

22. Don't Let Them Forget You

Conversely, don't let them go cold.

If you haven't emailed your list in months and expect them to buy from you,

You're in for a rough surprise…

23. Don't sell the skill, sell the outcome.

Don't sell the service, sell the ROI.

Don't sell the product, sell the benefits.

People don't buy your offer.

They buy what your offer can do for them.

24. Marketing 101:

- Get their attention with the WHY (Headlines, subject lines, pop ups)

- Keep them engaged with the HOW (Body copy, page content, offer)

- Get them to take action with the WHAT (Purchase, book a call, learn more)
25. Don't send broken links.

Always send yourself a test email before sending it to your list.

You don't want them to be ready to buy your product and end up on a YouTube video about cats.

26. Be Useful

People subbed to your list because they wanted something from you.

>Knowledge
>Guidance
>Offers

So keep giving it to them.

Be Useful. Get Paid.

Simple.

27. Be Genuine

When was the last time you enjoyed corporate talk?

Exactly.

Speak like you would to a friend.

Nobody likes to be treated like "just another customer."

Everyone likes to be treated like a friend.

28. Quality > Quantity

It's better to have 100 people who want to hear from you,

Than 1,000 people who don't even know who you are.

Why would you email people who don't want you in their inbox and risk going to spam?

Stick to people who like you and you will be rewarded.

29. Get To The Point

People don't have time.

People don't have long attention spans.

Make your emails simple, concise and to the point.

Why should I open?
Why should I read it?
Why should I click on it?

Get clear on these three.

Watch your sales go up.

30. It's a Relationship

Business is mostly about relationships.

Treat others with respect, they'll respect you.

Help others, they'll help you.

Be useful to others, they'll like you.

Email is actually simple.

We're the ones that complicate it.

31. So many more ways to sell that's not a discount:

-Bundle your products
-BOGO
-Give them credit in your store
-Buy One, Gift One
-Giveaways
-Cashback
-VIP Programs
-Vouchers and coupons
-Joint promotions
-Contests
-Referral commissions

[Jay Shetty @jayshetty]

If you’re focused on the past - you’re controlled by fear
If you focus on the future - you’re controlled by anxiety
If you focus on others - you’re controlled by them
See whatever you focus on, owns you
If you focus on yourself, you’re at peace.

[susie liberatore @logicalliving01]

Among the myriad of review platforms available, Google Reviews stands out as a powerhouse in driving customer trust and business success. https://t.co/IKx4eM7kSq

[susie liberatore @logicalliving01]

Franchises always look for innovative ways to grow their customer base and boost brand awareness. One of the most effective yet often underutilized marketing strategies is cross-promotional marketing. https://t.co/Hydv5yLFXE

[susie liberatore @logicalliving01]

If you’re looking to own a business but feel unsure about starting from scratch, franchising could be a smart path forward.
https://t.co/rsN9boANUF

[susie liberatore @logicalliving01]

Owning a business is exciting, but it’s not for everyone. Here’s how you can assess whether business ownership aligns with your goals, values, and lifestyle: https://t.co/0lN7shFx8r

[susie liberatore @logicalliving01]

Staying competitive means not only adopting new technologies but also embracing automation and artificial intelligence (AI) to streamline processes and deliver better results. https://t.co/B5YIG9joHC

[susie liberatore @logicalliving01]

Owning a business is exciting, but it’s not for everyone. Here’s how you can assess whether business ownership aligns with your goals, values, and lifestyle
https://t.co/0lN7shFx8r

[susie liberatore @logicalliving01]

By allowing others to replicate your success while adhering to your proven systems, you can scale quickly while maintaining the integrity of your business. Here’s a step-by-step guide on how to franchise your business effectively. https://t.co/fLPHttMsux

[susie liberatore @logicalliving01]

Franchises are locally owned and operated, making them an integral part of our communities. One of the reasons I started working with franchises is to challenge the common misconception that they aren’t locally owned. Want to chat more about it? https://t.co/Vk2TTUWLAO

[susie liberatore @logicalliving01]

In recent years, cryptocurrencies have captured the attention of investors, technologists, and even skeptics. So, why am I personally investing in crypto? Here are a few key reasons that have shaped my decision

https://t.co/x9dnsHVDm7

[susie liberatore @logicalliving01]

Franchise marketing can be complex, with varying locations, customer demographics, and local competition. To gain a competitive edge, franchises must leverage data analytics to refine their marketing strategies and make smarter, data-driven decisions. https://t.co/AHsriT3OaA

[susie liberatore @logicalliving01]

Starting a business and investing in one are both exciting ventures, but they require different skill sets, time commitments, and financial investments. Here’s a breakdown of each option.
https://t.co/AkC3USbWwg

[susie liberatore @logicalliving01]

Whether you’re seeking a business partner, equity partner, or a dedicated marketing partner, let’s connect. I specialize in helping companies scale and reach their next level of growth. I’d love to chat and explore how we can collaborate! https://t.co/Vk2TTUWLAO

[susie liberatore @logicalliving01]

For women looking to make their mark, developing the right mental habits, strategies, and confidence can be the key to unlocking limitless potential. https://t.co/2wYc6DDDWs

[susie liberatore @logicalliving01]

Social media has become an essential tool for franchise growth, offering an easy way to connect with customers, promote brand values, and drive foot traffic to locations. https://t.co/a3ZuwQtUYR

[susie liberatore @logicalliving01]

Franchising your business can be an exciting and profitable way to grow your brand.
By allowing others to replicate your success while adhering to your proven systems, you can scale quickly while maintaining the integrity of your business. https://t.co/fLPHttMsux

[susie liberatore @logicalliving01]

In the rapidly evolving landscape of business and marketing, one fundamental strategy that stands the test of time is building and maintaining a customer email list. https://t.co/29uAw65n3U