Mark Woolnough

Levelling the playing field for smaller shippers @ Expect tips on freight, productivity and new shiny tech tools.

[Mark Woolnough @logisticallyuk]

@linuz90 @tobi So I take it you’re using this instead of Ulysses now? (I was just about to copy your Claude & Ulysses set up!)

Any main reasons you built your own?

Plans for publish to Ghost?

[Mark Woolnough @logisticallyuk]

@getclarify Sorted - thanks 🙏🏻

[Mark Woolnough @logisticallyuk]

@getclarify the CSV import seems to be down

[Mark Woolnough @logisticallyuk]

It’s still pretty basic, but I think shows some promise. Could see this working for a few other options, I.e. Customs procedures, Incoterms, internal container dimensions etc.

You can find a link to it here

https://t.co/J3EhcI3Lnw

[Mark Woolnough @logisticallyuk]

Been playing around with a simple chatbot to break down freight forwarder T&Cs (BIFA for now) into plain English.

Questions like:
• Freight has been damaged in transit - what are our responsibilities?
• How do I make a claim for lost goods?
• What are SDR calculations?

[Mark Woolnough @logisticallyuk]

No training.
Just a clean, shared workspace that works the way you do.

Still early days, but if you’re managing regular shipments and want to try it out, please let me know.

We’re inviting a few more businesses to help shape how it evolves.

https://t.co/1wWlcOkfNE

[Mark Woolnough @logisticallyuk]

You don’t need another email chain. You need answers.

We’re testing a new version of a client portal with a few of our shipping clients, just a clean, shared space for tracking shipment related info in one place

[Mark Woolnough @logisticallyuk]

What it includes:
• Shipment tracking
• Customs documents & SOPs
• Quotes and booking updates in one place

No clunky systems.

[Mark Woolnough @logisticallyuk]

If you’re shipping regularly and still chasing updates, it’s probably time for a rethink.

https://t.co/XtvoN6Ufys

[Mark Woolnough @logisticallyuk]

We’ve worked with importers copied into 30+ email threads a week, just to track one shipment.

Buried in updates… and still unsure:
- Has it shipped yet?
- What’s the ETA?
- Have the documents been sent?

[Mark Woolnough @logisticallyuk]

Visibility shouldn’t feel like micromanagement.
It should mean having the right info, at the right time, without having to chase it.

We’re working on something simple.
A better way for importers and exporters to stay in control, without living in their inbox.

[Mark Woolnough @logisticallyuk]

Freight operations don’t need a revolution.
They need fewer manual clicks.

Automation isn’t coming “one day.”
It’s available right now for anyone who wants to work smarter.

What’s one freight task you’d love to automate 😀

https://t.co/htA9DDnQ9X

[Mark Woolnough @logisticallyuk]

Freight automation > Freight frustration

AI is cool.
But you know what’s cooler?
Not drowning in paperwork and emails every day.

[Mark Woolnough @logisticallyuk]

No overcomplicated AI.

No “digital transformation” jargon.

Just practical, boring automation that saves hours every week.

[Mark Woolnough @logisticallyuk]

Maybe the question isn’t “who do we hire?”

Perhaps it’s “how do we build capacity without always hiring?”

https://t.co/z3DceDKJ11

[Mark Woolnough @logisticallyuk]

Why are we still trying to fix freight’s talent problem one hire at a time?

Freight’s got a talent issue. Everyone agrees.

But the go-to solution still seems to be: hire someone new.

The issue is, that rarely fixes anything.

[Mark Woolnough @logisticallyuk]

And most teams don’t have the time or space to train them up properly.

So pressure builds.

Stuff gets missed.

And before you know it, the whole team’s firefighting.

Hiring’s not wrong. But it’s not enough.

[Mark Woolnough @logisticallyuk]

What’s your experience?
Are you seeing people leave because there’s no time to develop them?
Or are you struggling to find time to train the people you’ve already got?

https://t.co/0xN6W6EF27

[Mark Woolnough @logisticallyuk]

Hiring New Freight Talent? That’s Only Half the Battle.

Hiring’s not the problem. Keeping them is.

Last week I asked: Where’s the next generation of freight professionals coming from?

[Mark Woolnough @logisticallyuk]

And when new starters don’t get the support, they leave.
Or worse….they stay, but never get the time or training to step up.

That’s not a recruitment issue.
It’s an ops issue.

Until we fix that, the freight talent gap is only going to get bigger.