Logun Liening

I help local service businesses get found and get calls.

Local SEO · websites · lead systems for glass, excavation, foundation, property & construction.

[Logun Liening @logunliening]

@ahrefs can we get a mobile app please!🙏

[Logun Liening @logunliening]

@irentdumpsters They need to add more services in there, that’s one of the biggest downsides.

[Logun Liening @logunliening]

@CreeCoder You don’t get much usage with it. You will probably be able to test it for one day with light work. I set it up last night and I have already used 20%.

[Logun Liening @logunliening]

I’ve been on both sides of the lead.

I’ve installed the work, estimated jobs, helped manage operations, handled billing, and now I build the marketing.

That experience made me skeptical of reports that stop at calls and form submissions.

A lead can look great in a dashboard and still be completely wrong for the business.

Wrong service.
Wrong location.
Not enough margin.
No room in the schedule.

I want to know whether it became an estimate, whether it sold, and whether it was work the business actually wanted.

I’d rather generate fewer qualified opportunities than fill an owner’s inbox with leads they can’t use.

[Logun Liening @logunliening]

@deobfuscations Ability to add spouse and her have her own card.

[Logun Liening @logunliening]

@VadimStrizheus I saw something the other day that said only 2% of people pay for AI. Which just shows how early we are.

[Logun Liening @logunliening]

Here we go!

[Claude @claudeai]

Introducing Claude Opus 5.

It's a thoughtful and proactive model that comes close to the frontier intelligence of Fable 5 at half the price.

[Logun Liening @logunliening]

Everyone is about to turn Google’s new Open Knowledge Format into another SEO checkbox.

Don’t.

OKF is a new open standard for giving AI agents reliable context. It uses linked Markdown files with simple YAML metadata. No special platform or SDK.

A basic file looks like this:

---
type: Client Account
title: Business Name
description: Verified operating context for authorized agents
tags: [glass, local-seo, website]
timestamp: 2026-07-22
---

# Verified facts
- Services:
- Service area:
- Credentials:
- Approved claims:

# Current priorities
- Lead-flow issue:
- Next action:

# Decisions
- Decision:
- Date:
- Revisit when:

# Sources
- Website:
- GBP:
- CRM report:

That’s useful for an agency running AI agents because it gives every agent the same facts, sources, decisions, and freshness dates.

It can reduce one of the biggest problems with agent workflows: every new task starts with the agent reconstructing the client from scattered notes, old chats, dashboards, and whatever it can find.

But this is not a Google ranking factor.

Google describes OKF as an internal knowledge format for agents. It is not connected to Search, Maps, GBP, AI Overviews, or indexing. Putting an OKF folder on a contractor’s website won’t make them rank or get cited.

For local businesses, the public work stays the same:

Keep the website crawlable.
Keep the GBP accurate.
Publish useful answers based on real customer questions.
Show real jobs, photos, reviews, and experience.
Make business facts consistent everywhere.

The opportunity is behind the scenes.

Agencies can give their AI agents a private, version-controlled knowledge base with verified facts, source links, decision history, and clear boundaries around what the agent does not know.

The contractor’s website helps customers and search engines understand the business.

The private knowledge bundle helps the people and agents working on that business stop making things up.

Google’s specification is only at v0.1, so I wouldn’t rebuild an entire operation around it yet. But I would start organizing client knowledge this way now.

Official Google announcement:
https://t.co/PGi1vZBnz0

[Logun Liening @logunliening]

I’ve been testing AI-generated videos for Brandloc.

The tools can clone your face, clone your voice, write the script and edit everything.

Still feels dead when the idea didn’t come from a real person.

I’m starting to think AI should edit the content, not be the content.

[Logun Liening @logunliening]

A contractor’s site was getting decent traffic… but almost zero calls.

The headline was fine. The problem? Visitors had to hunt just to answer:

“Do they serve my city?”

We fixed it in one change: Moved service area + phone number + main service above the fold.

Result? Calls jumped.

Before you chase more traffic, make sure the traffic you have can convert.

[Logun Liening @logunliening]

We are so early! This will be bigger than the .com boom.

There are so many opportunities for generational wealth and changing your family line.

[Polymarket @Polymarket]

NEW: Just 2.2% of U.S. households currently pay for an AI subscription — PNC Bank.

[Logun Liening @logunliening]

A contractor’s homepage was getting traffic but barely generating calls.

The issue wasn’t the headline. Visitors couldn’t tell whether they served their city without digging through the site.

We moved the service area, phone number, and primary service above the fold.

Before chasing more traffic, make sure the traffic you already have can quickly answer: “Do they do what I need, where I live?”

[Logun Liening @logunliening]

The winners right now are doing 3 simple things:

1. Service pages that actually answer customer questions

2. Real job photos + clear pricing/process

3. Tracking every lead back to the source

Stop chasing thin content and backlinks.
Build the system that turns searches into signed contracts.

Who else is tying their SEO reports to actual revenue?

Drop your biggest tracking win below 👇

[Logun Liening @logunliening]

Most local service businesses obsess over rankings.

I just had a client’s traffic drop 9% this week… while accepted quotes jumped 145%.

Rankings and clicks are vanity. Pipeline is reality.

If your SEO reporting doesn’t include CRM data (calls, forms, booked jobs), you’re flying blind.

[Logun Liening @logunliening]

Google still drives the majority of local decisions:

• 71% of consumers start with search

• 97% check reviews before hiring

• Maps + photos + reviews can close jobs without ever hitting your site
AI Overviews didn’t kill search.

They just raised the bar.

[Logun Liening @logunliening]

@zackcohen_ @NousResearch Dang did not know they had merch!

[Logun Liening @logunliening]

Fable 5 is here to stay at least 50% of your limit!

Things are getting interesting.

[Claude @claudeai]

Beginning July 20, Claude Fable 5 will be included in all Max and Team Premium plans, at 50% of limits.

Pro and Team Standard users will continue to have access to Fable via usage credits, and will receive a one-time $100 credit.

Demand for Fable has been challenging to predict, which is why we rolled it out to subscription plans in stages, extending access several times as we secured additional capacity.

[Logun Liening @logunliening]

@garyvee I failed 6 times before i finally found the winner. Failure = Growth.

[Logun Liening @logunliening]

@antibearthesis $85

[Logun Liening @logunliening]

Blue collar jobs will benefit greatly with the AI boom.

If you’re building something I recommend gearing it towards the trades.

[Polymarket @Polymarket]

JUST IN: Gen Z electricians working on AI data centers are reportedly earning up to $280,000 a year, as demand surges.