Longitude73

We are leaders in brand localization, encouraging deeper relationships between brands and their audiences. Dedicated B2B unit of AmericanTowns Media.

[Longitude73 @Longitude_73]

What is Local Content Optimization and how does it work? Yeah we get that a lot. Learn more https://t.co/h2EAFSdlVI #localcontentoptimization #localatscale #winninglocal

[Longitude73 @Longitude_73]

The primary benefit of store-level advertising is the higher local relevance and lower friction customer experience generate better results. The trouble for multi-location brands is that it's always been very labor-intensive to try and scale that. No more! https://t.co/J6VlTaqi0m

[Longitude73 @Longitude_73]

Today we're making the data case for why Location Marketing is so valuable
#locationmarketing #localcontentoptimization #digitalmarketing #socialmedia #storedata

https://t.co/TfD8Dw1Yj9

[Longitude73 @Longitude_73]

Covid as a catalyst for innovation continues to push the dining industry where many restaurants, ranging from family-owned to chains, have quickly adopted QR codes to share digital menus and apps with electronic waitlists to help consumers safely dine-in or grab meals on the go.

[Longitude73 @Longitude_73]

Good list from Streetfight to help independent or small chain #cafes looking to build #mobileordering into their offering. #locationbasedmarketing

https://t.co/RAo8RtTNIr

[Longitude73 @Longitude_73]

With what looks like a long recovery, restaurant chains would be wise to adopt a local-first marketing strategy that will serve them well as consumers continue to stay close to home while slowly starting to return to some of their regular routines. #locationbasedmarketing

[Longitude73 @Longitude_73]

How can corporate marketing get franchisees to opt-in to marketing programs at a higher rate than normal? If you build digital marketing programs with the franchisee as the primary beneficiary, you're headed in the right direction. #locationmarketing #localcontentoptimization

[Longitude73 @Longitude_73]

54% of consumers look to business listings & websites for information about in-store safety practices. From a revenue perspective, it’s important that they can find the information they are looking for on the first page of Google results. #locationbasedmarketing #localseo

[Longitude73 @Longitude_73]

Leaning into changes in local search means understanding and responding to the challenges consumers are facing right now and setting up a strategy accordingly. #locationbasedmarketing #digitalmarketing #localcontentoptimization

[Longitude73 @Longitude_73]

More online shopping happening this year but also still significant interest in in-store visits and curbside pickup. Keep your operational and safety procedures fully up to date across all your individual locations #storeoperations #locationbasedmarketing #digitalmarketing

[Longitude73 @Longitude_73]

While marketing teams need quick and easy wins like PPC, customers want personalization and higher relevance. Enter Local Content Optimization (LCO) as a means to geo-personalize brand content at scale across locations. Turn your central assets into infinite localized messages!

[Longitude73 @Longitude_73]

How do you reassure patrons that you're taking all necessary precautions, at each of your locations, to keep your staff and guests safe and healthy?

#locationbasedmarketing #localcommerce #restaurants #localcontentoptimization

[Longitude73 @Longitude_73]

#Restaurants #gyms #banks #retailers, do you have social distancing measures in place? If so, these are things that your consumer should be aware of. How are you going about that? Listings, GMB posts, GMB Q&A, Social Media location pages? Need help? #locationbasedmarketing

[Longitude73 @Longitude_73]

Recently, Facebook announced a new solution called Facebook Business Suites that provides a number of features designed to make it easier for SMBs to post content across all of Facebook’s apps. Check it out here:

https://t.co/KWP9nWns8L

[Longitude73 @Longitude_73]

What does an exodus of city-based populations to the suburbs and beyond mean to marketers?

#localseo #locationbasedmarketing #socialmedia #localcommerce

[Longitude73 @Longitude_73]

Consider how customers are looking for information online during these days – local search and social profiles are providing them the information they need to make a purchase decision. Are your listings and pages up to date?

#locationbasedmarketing #localseo #localcommerce

[Longitude73 @Longitude_73]

Restaurants need to create a robust online presence through both local social media channels as well as local business listings to keep customers coming. If your locations aren't active at the local level, it’s time to start.

#locationbasedmarketing #localseo #socialmedia

[Longitude73 @Longitude_73]

How a store-level local content spin could help drive sales? Take my recent sneaker fail as an example and learn where a brand could inject themselves to drive register ring across 10s, 100s, or even 1,000s of locations.

#locationbasedmarketing #localseo

[Longitude73 @Longitude_73]

Calling all chain businesses! A study published in Harvard Business Review found that for each one-star increase a brand gets on Yelp, that business sees a 5-9% increase in revenue. Now think about Google, Facebook, Tripadvisor, etc. #customerreviews #locationbasedmarketing

[Longitude73 @Longitude_73]

INFORM your local audience that you are open and how

REASSURE them that you are taking all precautions according to local policy to keep your staff, and them, safe on your premises.

INSPIRE locals with in-store deals and great shopping experiences.

https://t.co/2XvNutAZRy

[Longitude73 @Longitude_73]

Study found that companies that deliver ongoing communication about operations specific to each of their locations are more likely to develop trusted local customer relationships, which are vital for driving local engagement and sales. #locationbasedmarketing #digitalmarketing