The most profitable NO-BRAINER investments, in history, were companies that democratized a product or service that was previously either unaffordable/unaccessible to the masses.
This is currently happening in the Canadian financial services industry!
@neppy My daughter has $50K saved from part-time work, She's 21. By the time she graduates uni in 2 years my guess is she'll have 100K saved; by the time she's 25, my guess is she'll have 250K saved. I just talked to her about saving and investing for a few hours and she did the rest.
$POW.TO is a cinch.
Super stable insurance biz, steady and growing divy, with a massive call option on @Wealthsimple (53% ownership).
Wealthsimple is profitable (since Q2 2023) and is going to offer every product the Big6 offers, only faster, better, and a lot cheaper.